The One Show revela 74 finalistas brasileiros

AlmapBBDO é a agência com mais indicações, somando 27

Divulgação

O Brasil tem 74 finalistas que concorrem aos Lápis de Ouro, Prata e Bronze no The One Show. A AlmapBBDO tem 27 entre eles. Veja a lista completa abaixo, separada por categorias e subcategorias:

Branded Entertainment:

EXPERIENTIAL – LIVE EVENTS

-“Heineken The Cliché” - Publicis Brasil / São Paulo + Publicis Italy / Milan + Hungry Man / São Paulo

INNOVATION IN BRANDED ENTERTAINMENT

-“HP Magic Words - The Documentary” - AlmapBBDO / São Paulo

ONLINE – SHORT FORM – SINGLE

-“Unfairy Tales - Ivine And Pillow” UNICEF - 180LA / Santa Monica + Consulado / São Paulo

Cross-Platform:

INTEGRATED BRANDING

-“Endless Possibilities” Getty Images - AlmapBBDO / São Paulo

CRAFT – ART DIRECTION – CAMPAIGN

-“Endless Possibilities” Getty Images - AlmapBBDO / São Paulo

CRAFT – ANIMATION – CAMPAIGN

-“Unfairy Tales” UNICEF - 180LA / Santa Monica + House of Colors / Santa Monica + Consulado / São Paulo + Circle Of Sound / Los Angeles

Design:

BRANDING – REBRANDING

-“Pina_” Pinacoteca do Estado de São Paulo - F/Nazca Saatchi & Saatchi / São Paulo

BRANDING – BRAND INSTALLATIONS

-“Unexpected Courts” Akzo Nobel - NBS / Rio de Janeiro +Pixel / Rio de Janeiro +Beat / Rio de Janeiro

EDITORIAL – BOOK LAYOUT DESIGN

-“Ateliê Editorial Macunaíma” - Casa Rex / São Paulo

TYPOGRAPHY – STATIC

-“Curves” Audi - AlmapBBDO / São Paulo

PROMOTIONAL ITEMS – SINGLE OR SERIES

-“Kobe's Rules Book” ESPN - Africa / São Paulo +PBA Cinema/Produtora Associados / São Paulo

-“Pina_” Pinacoteca do Estado de São Paulo - F/Nazca Saatchi & Saatchi / São Paulo

DATA VISUALIZATION – DYNAMIC

-“Google Mobile Arcade” - R/GA / São Paulo

IMMERSIVE / ENVIRONMENTAL – OUTDOOR SPACES

-“Unexpected Courts” Akzo Nobel - NBS / Rio de Janeiro + Pixel / Rio de Janeiro + Beat / Rio de Janeiro

CRAFT – ILLUSTRATION – SINGLE OR SERIES

-“Maues Posters” Guaraná Antarctica/Ambev - F/Nazca Saatchi & Saatchi / São Paulo

CRAFT – PHOTOGRAPHY – SINGLE OR SERIES

-“HP Magic Words - The Unwritten Stories” - AlmapBBDO / São Paulo

INNOVATION IN DESIGN – PRINT DESIGN

-“HP Magic Words - The Book” - AlmapBBDO / São Paulo

Direct Marketing:

AMBIENT – P.O.P. & IN-STORE – SINGLE

-“Whopper Exchange” Burger King - AKQA / São Paulo

AMBIENT – BILLBOARDS & TRANSIT – SINGLE

-“Mirrors of Racism” NGO Criola - W3haus / São Paulo

-“The Rainwater Drinking Fountain” Crystal - WMcCann / Rio de Janeiro

AMBIENT – IMMERSIVE / INSTALLATIONS

-“HP Magic Words - The Unwritten Stories” - AlmapBBDO / São Paulo

AMBIENT – LIVE EVENTS

-“Anti-Rival Vaccine” BandSports - Ogilvy Brasil / São Paulo + Hungry Man / São Paulo + Jamute / Curitiba

DIGITAL – WEBSITES, MOBILE, & BANNERS

-“Donate the bars” Atados - J. Walter Thompson / São Paulo

DIGITAL – SOCIAL MEDIA & VIRAL MARKETING

-“Endless Possibilities” Getty Images - AlmapBBDO / São Paulo

-“Donate the bars” Atados - J. Walter Thompson / São Paulo 

CRAFT – PRINTING / PRODUCTION – SINGLE OR CAMPAIGN

-“The Book of Wara’ná” Guaraná Antarctica/Ambev - F/Nazca Saatchi & Saatchi / São Paulo

 CRAFT – DATA-DRIVEN PERSONALIZATION – SINGLE OR CAMPAIGN

-“Vigilant Wallpapers” Jeep - Leo Burnett Tailor Made / São Paulo

Film:

ONLINE FILMS & VIDEO – SHORT FORM – SINGLE

-“Endless Possibilities” Getty Images - AlmapBBDO / São Paulo

USER-GENERATED CONTENT

-“Donate the bars” Atados - J. Walter Thompson / São Paulo

Interactive:

WEBSITES

-“Endless Possibilities” Getty Images - AlmapBBDO / São Paulo

ONLINE ADVERTISING – BANNERS

-“Songs of Violence” Estadão Digital - FCB Brasil / São Paulo 

CRAFT – VISUAL EFFECTS / ANIMATION

-“Endless Possibilities” Getty Images - AlmapBBDO / São Paulo

Mobile:

WEBSITES

-“Endless Possibilities” Getty Images - AlmapBBDO / São Paulo

-“HP Magic Words - The Unwritten Stories” - AlmapBBDO / São Paulo

UTILITY

-“Donate the bars” Atados - J. Walter Thompson / São Paulo

MOBILE ADVERTISING

-“Songs of Violence” Estadão Digital - FCB Brasil / São Paulo

GAMING

-“It’s time to shine challenge” Alpargatas/Mizuno - F/Nazca Saatchi & Saatchi / São Paulo

USE OF TECHNOLOGY

-“Donate the bars” Atados - J. Walter Thompson / São Paulo

USE OF TECHNOLOGY – PHYSICAL PRODUCT & MOBILE INTEGRATION

-“Galaxy Surfboard” Samsung - Leo Burnett Tailor Made / São Paulo

CRAFT – MUSIC / SOUND

-“Parkinsounds” Teva Neuroscience - Havas Life / São Paulo

Moving Image Craft:

EDITING – SINGLE

-“Endless Possibilities” Getty Images - AlmapBBDO / São Paulo 

Print & Outdoor:

PUBLISHING – NEWSPAPER – SINGLE

-“Charles” Getty Images - AlmapBBDO / São Paulo

-“Francis” Getty Images - AlmapBBDO / São Paulo

PUBLISHING – NEWSPAPER – CAMPAIGN

-“Hunt on the news” Netflix - AKQA / São Paulo

-“Endless Possibilities” Getty Images - AlmapBBDO / São Paulo

PUBLISHING – MAGAZINE – CAMPAIGN

-“Flags” Visa -  AlmapBBDO / São Paulo

-“Flavor” Freddo - Young & Rubicam / São Paulo

PUBLISHING – TRADE PUBLICATION – SINGLE OR CAMPAIGN

-“Endless Possibilities” Getty Images - AlmapBBDO / São Paulo

PROMOTIONAL / COLLATERAL – POSTERS – SINGLE

-“Charles” Getty Images - AlmapBBDO / São Paulo

-“Francis” Getty Images - AlmapBBDO / São Paulo

-“iPain” Liomont Analgen Forte - Publicis / Mexico +Un Mariachi CGI + Retouch / Brazil

PROMOTIONAL / COLLATERAL – POSTERS – CAMPAIGN

-“Endless Possibilities” Getty Images - AlmapBBDO / São Paulo

AMBIENT MEDIA – P.O.P. & IN-STORE – SINGLE

-“Pinlist” Tok&Stok - DM9DDB / São Paulo

AMBIENT MEDIA – P.O.P. & IN-STORE – CAMPAIGN

-“Maps” Volkswagen - AlmapBBDO / São Paulo

AMBIENT MEDIA – BILLBOARDS OR TRANSIT – SINGLE

-“iPain” Liomont Analgen Forte - Publicis / Mexico + Un Mariachi CGI + Retouch / Brazil

-“Judgment” Liomont Analgen Forte - Publicis / Mexico + Un Mariachi CGI + Retouch / Brazil

AMBIENT MEDIA – INSTALLATIONS & IMMERSIVE – CAMPAIGN

-“Unexpected Courts” Akzo Nobel - NBS / Rio de Janeiro +Pixel / Rio de Janeiro +Beat / Rio de Janeiro

CRAFT – ART DIRECTION – SINGLE OR CAMPAIGN

-“Endless Possibilities” Getty Images - AlmapBBDO / São Paulo

-“Flags” Visa -  AlmapBBDO / São Paulo

CRAFT – PRINTING / PRODUCTION – SINGLE OR CAMPAIGN

-“Stone Milk” Clube de Criação - FCB Brasil / São Paulo

Public Relations:

MEDIA RELATIONS

-“The Mindchanger Workout” Rio 2016 - Ogilvy Brasil / São Paulo + Conspiração Filmes / Rio de Janeiro +Sonido / Rio de Janeiro +Croacia / Rio de Janeiro

COMMUNITY BUILDING

-“What Family Means” Houaiss Dictionary - NBS / Rio de Janeiro

REPUTATION MANAGEMENT

-“My first Women’s Day” L’oréal Paris - WMcCann / Rio de Janeiro

Radio:

BROADCAST – ANY LENGTH – CAMPAIGN

-“Every Pixel Counts” D&AD Next Awards - F/Nazca Saatchi & Saatchi / São Paulo 

ONLINE – BRAND OR PRODUCT INTEGRATION INTO STORYLINE

-“Escobar Frequency” Netflix - AKQA / São Paulo

EXPERIENTIAL RADIO

-“Truth Detector” 89 FM - DM9DDB / São Paulo

CRAFT – WRITING – SINGLE

-“Every Pixel Counts” D&AD Next Awards - F/Nazca Saatchi & Saatchi / São Paulo

INNOVATION IN RADIO

-“Truth Detector” 89 FM - DM9DDB / São Paulo

Responsive Enviroment:

CRAFT – STORYTELLING

-“HP Magic Words - The Unwritten Stories” - AlmapBBDO / São Paulo

Social Media:

BRANDED SOCIAL POST – SINGLE

-“The Mindchanger Workout” Rio 2016 - Ogilvy Brasil / São Paulo + Conspiração Filmes / Rio de Janeiro +Sonido / Rio de Janeiro +Croacia / Rio de Janeiro

BRANDED SOCIAL CAMPAIGN

-“Mirrors of Racism” NGO Criola - W3haus / São Paulo

SOCIAL ENGAGEMENT – USER-GENERATED CONTENT

-“Donate the Bars” Atados - J. Walter Thompson / São Paulo

INNOVATION IN SOCIAL MEDIA

-“Donate the Bars” Atados - J. Walter Thompson / São Paulo

UX / UI:

DIGITAL / PHYSICAL CROSS-CHANNEL

-“HP Magic Words - The Unwritten Stories” - AlmapBBDO / São Paulo

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