De 4 a 8 de maio acontece o The One Show Creative Week, em Nova York, nos Estados Unidos. O festival reúne, durante cinco dias, publicidade, inovação e pensamento criativo. Lançado pelo The One Club em 2010, The One Show promove apresentações, painéis, workshops e exposições sobre os temas.

Uma lista com os finalistas de cada categoria foram anunciados neste semana. O Brasil está presente com 77 finalistas. Entre eles, a Volkswagen é finalista em oito categorias com ‘Os últimos desejos da Kombi, criado pela AlmapBBDO; o CNA teve três indicações com “Intercâmbio”, criado pela FCB Brasil; a FIAT aparece com seis indicações com campanhas criadas pela Leo Burnett Tailor Made; “Anúncio Protetor”, de Nivea, é finalista em três categorias com campanha criada pela FCB Brasil.

 

Confira a lista com todos os finalistas:

Branded Entertainment | A02: Branded Film: Volkswagen do Brasil, “Kombi Last Wishes” – AlmapBBDO/São Paulo
Branded Entertainment | A02: Branded Film: CNA, “SPEAKING EXCHANGE” – FCB BRASIL/São Paulo
Branded Entertainment | A03: Short Form: CNA, “SPEAKING EXCHANGE” – FCB BRASIL/São Paulo
Branded Entertainment | A11: Custom Content: GRAACC, “Bald Cartoons” – Ogilvy Brasil/São Paulo
Branded Entertainment | A15: Direction: Leica Gallery São Paulo, “100” – F/Nazca Saatchi & Saatchi/São Paulo
Branded Entertainment | A17: Animation: Global Commission on Drug Policy, “War on Drugo” – Vetor Zero – Lobo/São Paulo
Branded Entertainment | A18: Editing: Leica Gallery São Paulo, “100” – F/Nazca Saatchi & Saatchi/São Paulo
Cross-Platform | E03: Guerilla: Burger King, “Proud Whopper” – DAVID/Miami
Cross-Platform | E04: Events, Competitions & Installations: Sol de Janeiro, “Tattoo Skin Cancer Check” – Ogilvy Brasil/São Paulo
Cross-Platform | E07: Public Service Campaign: GRAACC, “Bald Cartoons” – Ogilvy Brasil/São Paulo
Design | B03: P.O.P. & In-Store – Single: Burger King, “Proud Whopper” – DAVID / Miami
Design | B08: Promotional Items – Single or Series: Leica Gallery São Paulo, “Soundlab Box” – F/Nazca Saatchi & Saatchi/São Paulo
Design | B15: Collateral Design – Single or Series: Pinacoteca do Estado de S. Paulo, “Tourists” – F/Nazca Saatchi & Saatchi/São Paulo
Design | B19: Printing & Paper Craft – Single or Series: Tramontina, “The Barbecue Bible” – JWT (J. Walter Thompson) / São Paulo
Design | B21: Typography – Single or Series: Leica Gallery São Paulo, “Soundlab Posters” – F/Nazca Saatchi & Saatchi / São Paulo
Design | B34: Short Films & Videos: Leica Gallery São Paulo, “100” – F/Nazca Saatchi & Saatchi / São Paulo
Design | B36: Animation: Gabriel Nóbrega, “Brincante” – Vetor Zero – Lobo/São Paulo
Design | B36: Animation: D&AD, “Wish You Were Here? – Vetor Zero – Lobo/São Paulo
Direct | C01: Flat Mailing: Ford, “Ranger User’s Manual” – BlueHive/São Paulo
Direct | C02: Dimensional Mailing: Leica Gallery São Paulo, “Soundlab Box” – F/Nazca Saatchi & Saatchi / São Paulo
Direct | C02: Dimensional Mailing: Tramontina, “The Barbecue Bible” – JWT (J. Walter Thompson), São Paulo
Direct | C03: Ambient Media: GRAACC, “Bald Cartoons” – Ogilvy Brasil/São Paulo
Direct | C03: Ambient Media: Burger King, “Proud Whopper” – DAVID/Miami
Direct | C03: Ambient Media: Sol de Janeiro, “Tattoo Skin Cancer Check” – Ogilvy Brasil/São Paulo
Direct | C04: Websites, Microsites & Banners: Sony Entertainment Television, “Skip Ad Festival” – Publicis Brasil/São Paulo
Direct | C05: Mobile: Unilever – Hellmann’s, “Hellmann’s WhatsCook” CUBOCC/São Paulo
Direct | C06: Social Media & Viral Marketing: Volkswagen do Brasil, “Kombi Last Wishes” – AlmapBBDO/São Paulo
Direct | C06: Social Media & Viral Marketing: CNA, “SPEAKING EXCHANGEAll that over 500 thousand students of CNA wish is to speak English fluently. But not ev” – FCB BRASIL/São Paulo
Film | D03: :30 / :25 – Single: Volkswagen do Brasil, “Elevator” – AlmapBBDO/São Paulo
Film | D03: :30 / :25 – Single: Volkswagen do Brasil, “Road” – AlmapBBDO/São Paulo
Film | D12: Long Form – Over 90 – Single: Leica Gallery São Paulo, “100” – F/Nazca Saatchi & Saatchi/São Paulo
Film | D19: Direction: Leica Gallery São Paulo, “100” – F/Nazca Saatchi & Saatchi/São Paulo
Film | D20: Scriptwriting: Leica Gallery São Paulo, “100” – F/Nazca Saatchi & Saatchi/São Paulo
Film | D20: Scriptwriting: Volkswagen do Brasil, “Kombi Last Wishes” – AlmapBBDO / São Paulo
Film | D24: Long Form Single: Volkswagen do Brasil, “Kombi Last Wishes” – AlmapBBDO/São Paulo
Interactive | G01: Automotive Products & Services: Volkswagen, “Kombi Last Wishes” – AlmapBBDO/São Paulo
Interactive | G02: Cosmetics, Toiletries & Personal Care: Sol de Janeiro, “Tattoo Skin Cancer Check” – Ogilvy Brasil/São Paulo
Interactive | G03: Food & Drinks: AmBev/Brahma, “Brahma Selecao Especial” – Africa/São Paulo
Interactive | G14: Social Networks/Community: Volkswagen, “Kombi Last Wishes” – AlmapBBDO/São Paulo
Interactive | G17: Other Interactive Media – Single: Sony Entertainment Television, “Skip Ad Festival” – Publicis Brasil/São Paulo-SP
Interactive | G18: Public Service / Non-Profit: GRAACC, “Bald Cartoons” – Ogilvy Brasil/São Paulo
Mobile | H01: Branded Games: Giraffas, “The Goal Screen” – MoodTBWA/São Paulo
Mobile | H02: Consumer Goods: NIVEA, “PROTECTION AD” – FCB BRASIL/São Paulo
Mobile | H06: Public Service/Non-Profit: Vivo/Telefônica, “Unlock Lessons” – Y&R São Paulo/São Paulo
Mobile | H13: Location-Based Services or Proximity Marketing: Record Collection, “Sat-JF14” – Loducca/São Paulo
Mobile | H15: Product & Mobile Integration: Amaral Carvalho Hospital, “ELO Teddy Bears” – DM9DDB/São Paulo
Mobile | H18: Other Digital Solutions: Amaral Carvalho Hospital, “ELO Teddy Bear” – DM9DDB/São Paulo
Print & Outdoor | I01: Full Page or Spread – Single: Audi Brasil, “Child” – AlmapBBDO/São Paulo
Print & Outdoor | I02: Full Page or Spread – Campaign: Grupo Petrópolis, “Calendar”- Y&R São Paulo / São Paulo
Print & Outdoor | I02: Full Page or Spread – Campaign: Penguin Companhia das Letras, “Orange” – Y&R São Paulo/São Paulo
Print & Outdoor | I05: Full Page or Spread – Single: Jeep, “Coordinates: Deserts” – Leo Burnett Tailor Made/São Paulo
Print & Outdoor | I05: Full Page or Spread – Single: Jeep, “Coordinates: Forests”, Leo Burnett Tailor Made/São Paulo
Print & Outdoor | I05: Full Page or Spread – Single: Jeep, “Coordinates: Mountains” – Leo Burnett Tailor Made/São Paulo
Print & Outdoor | I05: Full Page or Spread – Single: Lemonade Films, “Low Budget: Drama”, – Leo Burnett Tailor Made/São Paulo
Print & Outdoor | I06: Full Page or Spread – Campaign: Jeep, “Coordinates” – Leo Burnett Tailor Made/São Paulo
Print & Outdoor | I06: Full Page or Spread – Campaign: Lemonade Films, “Low Budget” – Leo Burnett Tailor Made/São Paulo
Print & Outdoor | I06: Full Page or Spread – Campaign: Penguin Companhia das Letras, “Orange” – Y&R São Paulo/São Paulo
Print & Outdoor | I06: Full Page or Spread – Campaign: Fiat, “Park Assist” – Leo Burnett Tailor Made/São Paulo
Print & Outdoor | I09: Posters – Single: Jeep, “Coordinates: Forests”- Leo Burnett Tailor Made/São Paulo
Print & Outdoor | I10: Posters – Campaign: Leica Gallery, “São Paulo Soundlab Posters” – F/Nazca Saatchi & Saatchi/São Paulo
Print & Outdoor | I13: Promotional Materials – Single or Campaign: Leica Gallery São Paulo, “Soundlab Box – F/Nazca Saatchi & Saatchi/São Paulo
Print & Outdoor | I15: Newspaper or Magazine – Single: Fiat, “Don’t make-up and drive: Curve” Leo Burnett Tailor Made/São Paulo
Print & Outdoor | I15: Newspaper or Magazine – Single: Fiat, “Don’t make-up and drive: Tree” – Leo Burnett Tailor Made/São Paulo
Print & Outdoor | I15: Newspaper or Magazine – Single: Fiat, “Don’t make-up and drive: Tunnel” – Leo Burnett Tailor Made/São Paulo
Print & Outdoor | I15: Newspaper or Magazine – Single: CVV (emotional support hotline), “Real Suicide Notes: William” – Leo Burnett Tailor Made/São Paulo
Print & Outdoor | I16: Newspaper or Magazine – Campaign: Fiat, “Don’t make-up and drive” – Leo Burnett Tailor Made/São Paulo
Print & Outdoor | I17: Collateral – Single: Fiat, “Don’t make-up and drive: Tunnel” – Leo Burnett Tailor Made/São Paulo
Print & Outdoor | I18: Collateral – Campaign: CVV (emotional support hotline), “Real Suicide Notes” – Leo Burnett Tailor Made/São Paulo
Print & Outdoor | I23: Billboards or Transit – Campaign: Penguin Companhia das Letras, “Orange” – Y&R São Paulo/São Paulo
Print & Outdoor | I30: Single: NIVEA, “PROTECTION ADTo show how NIVEA Sun cares and protects your family, a new kind of ad was made, the Protec” – FCB BRASIL/São Paulo
Radio | J05: Single: Amnesty International, “Spot Against Silence” – DM9DDB/São Paulo
Social Media | L03: Branded Social Campaign: “Volkswagen Kombi Last Wishes” – AlmapBBDO/São Paulo
Social Media | L05: Best Integrated Campaign Led by Social: Volkswagen, “Kombi Last Wishes” – AlmapBBDO/São Paulo
UX / UI | M07: User Experience: NIVEA, “PROTECTION AD” – FCB BRASIL/São Paulo
UX / UI | M08: Online Data Visualization & Infographics: IPÊ (Instituto de Pesquisas Ecológicas), “The Feeling Tree” – Y&R São Paulo/São Paulo
UX / UI | M08: Online Data Visualization & Infographics: Easy Way Language Center, “Word Map” – Loducca/São Paulo