Warc 100 aponta as melhores campanhas, agências e anunciantes
O Warc divulgou nesta terça-feira (4) os resultados de 2017 do relatório Warc 100, com os rankings que apontam as melhores campanhas de marketing, agências e companhias do mundo, de acordo com o impacto nos negócios. A Procter & Gamble, Vodafone, BBDO Worldwide, adam&eveDDB e o WPP estão entre os principais vencedores dos rankings anuais, baseados na performance e efetividade das estratégias de comunicação.
A campanha número 1 é ‘Share the Load‘, desenvolvida pela BBDO Mumbai e Mediacom Mumbai para Ariel, marca da P&G. O filme mostra uma jovem indiana, que faz mil tarefas em casa enquanto lava roupas, cuida do filho, do marido, do pai. Ao final, o comercial pergunta: ‘Why is laundry only a mother’s job?’ (em uma tradução livre, ‘Por que lavar roupas é uma tarefa só para as mães?’).
Confira os destaques do Warc 100 de 2017:
WARC 100: Top 10 global advertising campaigns 2017
|
Rank |
Campaign |
Brand |
Primary Agency |
Brand Location |
Points |
|
1 |
Share The Load |
Ariel |
BBDO Mumbai / MediaCom Mumbai |
India |
164.2 |
|
2 |
John Lewis Christmas advertising, 2012-2015 |
John Lewis |
adam&eveDDB / Manning Gottlieb OMD |
UK |
142.2 |
|
3 |
Lucy the Robot |
Double Robotics |
Atomic 212° Group |
Australia |
95.0 |
|
4 |
Rabbit Race |
Media Markt |
Ogilvy & Mather Frankfurt / UM Frankfurt |
Germany |
84.2 |
|
5 |
Raising Eyebrows and Subscriptions |
Economist, The |
Proximity London |
UK |
68.3 |
|
6 |
Diving into Data for Narellan |
Narellan Pools |
Affinity |
Australia |
64.5 |
|
7 |
World Gallery |
Apple |
TBWAMedia Arts Lab Los Angeles / OMD Los Angeles |
USA |
64.2 |
|
8 |
#LikeAGirl |
Always |
Leo Burnett Toronto / Leo Burnett London |
Global |
52.2 |
|
9 |
#MyFamilyCan |
SPC |
Leo Burnett Melbourne |
Australia |
51.7 |
|
10 |
Infrequent Flyers |
Tigerair |
McCann Melbourne |
Australia |
49. |
|
Rank 2017 |
Rank 2016 |
Top 5 countries 2017 |
Points |
|
1 |
1 |
USA |
3558.9 |
|
2 |
2 |
UK |
2091.5 |
|
3 |
3 |
India |
977.7 |
|
4 |
4 |
Australia |
877.7 |
|
5 |
5 |
China |
666.2 |
|
Rank 2017 |
Rank 2016 |
Top 5 creative agencies 2017 |
Location |
Points |
|
1 |
41 |
adam&eveDDB |
UK |
219.7 |
|
2 |
5 |
AMV BBDO |
UK |
152.4 |
|
3 |
47 |
BBDO Mumbai |
India |
142.2 |
|
4 |
31 |
Grey London |
UK |
140.1 |
|
5 |
new |
MullenLowe Lintas Group Mumbai |
India |
123.3 |
|
Rank 2017 |
Rank 2016 |
Top 5 media agencies 2017 |
Location |
Points |
|
1 |
2 |
Starcom New York |
USA |
147.3 |
|
2 |
16 |
Mindshare New York |
USA |
100.6 |
|
3 |
new |
Atomic 212 Group |
Australia |
95 |
|
4 |
14 |
Mindshare Istanbul |
Turkey |
71.8 |
|
5 |
new |
OMD Los Angeles |
USA |
61.0 |
|
Rank 2017 |
Rank 2016 |
Top 5 digital specialist 2017 |
Location |
Points |
|
1 |
36 |
Proximity London |
UK |
81 |
|
2 |
new |
Affinity |
Australia |
70.9 |
|
3 |
new |
Ketchum New York |
USA |
64.1 |
|
4 |
new |
Trisect |
USA |
56.7 |
|
5 |
13 |
R/GA New York |
USA |
51.6 |
|
Rank 2017 |
Rank 2016 |
Top 5 agency networks 2017 |
Points |
|
1 |
1 |
BBDO Worldwide |
1412.4 |
|
2 |
2 |
Ogilvy & Mather Advertising |
978.9 |
|
3 |
9 |
McCann Erickson |
702.9 |
|
4 |
7 |
Starcom |
573.9 |
|
5 |
5 |
Leo Burnett |
572.8 |
|
Rank 2017 |
Rank 2016 |
Top 5 agency holding companies 2017 |
Points |
|
1 |
1 |
WPP |
4079.4 |
|
2 |
2 |
Omnicom Group |
3598.4 |
|
3 |
4 |
Interpublic Group |
2237.7 |
|
4 |
3 |
Publicis Groupe |
2174.6 |
|
5 |
6 |
Dentsu |
549 |
|
Rank 2017 |
Rank 2016 |
Top 5 brands 2017 |
Product category |
Points |
|
1 |
7 |
Vodafone |
Telecoms |
195.8 |
|
2 |
44 |
Ariel |
Household & Domestic |
164.2 |
|
3 |
new |
John Lewis |
Retail |
163.4 |
|
4 |
4 |
IKEA |
Retail |
151.8 |
|
5 |
new |
Dove |
Toiletries & Cosmetics |
145.8 |
|
Rank 2017 |
Rank 2016 |
Top 5 Advertisers 2017 |
Location |
Points |
|
1 |
1 |
Procter & Gamble |
USA |
503.3 |
|
2 |
2 |
Unilever |
Netherlands/UK |
478.2 |
|
3 |
14 |
Nestlé |
Switzerland |
308.3 |
|
4 |
5 |
PepsiCo |
USA |
268.4 |
|
5 |
4 |
Heineken |
Netherlands |
248.9 |