Warc 100 aponta as melhores campanhas, agências e anunciantes

O Warc divulgou nesta terça-feira (4) os resultados de 2017 do relatório Warc 100, com os rankings que apontam as melhores campanhas de marketing, agências e companhias do mundo, de acordo com o impacto nos negócios. A  Procter & Gamble, Vodafone, BBDO Worldwide, adam&eveDDB e o WPP estão entre os principais vencedores dos rankings anuais, baseados na performance e efetividade das estratégias de comunicação.

A campanha número 1 é ‘Share the Load‘, desenvolvida pela BBDO Mumbai e Mediacom Mumbai para Ariel, marca da P&G. O filme mostra uma jovem indiana, que faz mil tarefas em casa enquanto lava roupas, cuida do filho, do marido, do pai. Ao final, o comercial pergunta: ‘Why is laundry only a mother’s job?’ (em uma tradução livre, ‘Por que lavar roupas é uma tarefa só para as mães?’).

Confira os destaques do Warc 100 de 2017:

WARC 100: Top 10 global advertising campaigns 2017

Rank

Campaign

Brand

Primary Agency

Brand Location

Points

1

Share The Load

Ariel

BBDO Mumbai / MediaCom Mumbai

India

164.2

2

John Lewis Christmas advertising, 2012-2015

John Lewis

adam&eveDDB / Manning Gottlieb OMD

UK

142.2

3

Lucy the Robot

Double Robotics

Atomic 212° Group

Australia

95.0

4

Rabbit Race

Media Markt

Ogilvy & Mather Frankfurt / UM Frankfurt

Germany

84.2

5

Raising Eyebrows and Subscriptions

Economist, The

Proximity London

UK

68.3

6

Diving into Data for Narellan

Narellan Pools

Affinity

Australia

64.5

7

World Gallery

Apple

TBWAMedia Arts Lab Los Angeles / OMD Los Angeles

USA

64.2

8

#LikeAGirl

Always

Leo Burnett Toronto / Leo Burnett London

Global

52.2

9

#MyFamilyCan

SPC

Leo Burnett Melbourne

Australia

51.7

10

Infrequent Flyers

Tigerair

McCann Melbourne

Australia

49.

 

Rank 2017

Rank 2016

Top 5 countries 2017

Points

1

1

USA

3558.9

2

2

UK

2091.5

3

3

India

977.7

4

4

Australia

877.7

5

5

China

666.2

 

Rank 2017

Rank 2016

Top 5 creative agencies 2017

Location

Points

1

41

adam&eveDDB

UK

219.7

2

5

AMV BBDO

UK

152.4

3

47

BBDO Mumbai

India

142.2

4

31

Grey London

UK

140.1

5

new

MullenLowe Lintas Group Mumbai

India

123.3

 

Rank 2017

Rank 2016

Top 5 media agencies 2017

Location

Points

1

2

Starcom New York

USA

147.3

2

16

Mindshare New York

USA

100.6

3

new

Atomic 212 Group

Australia

95

4

14

Mindshare Istanbul

Turkey

71.8

5

new

OMD Los Angeles

USA

61.0

 

Rank 2017

Rank 2016

Top 5 digital specialist 2017

Location

Points

1

36

Proximity London

UK

81

2

new

Affinity

Australia

70.9

3

new

Ketchum New York

USA

64.1

4

new

Trisect

USA

56.7

5

13

R/GA New York

USA

51.6

 

Rank 2017

Rank 2016

Top 5 agency networks 2017

Points

1

1

BBDO Worldwide

1412.4

2

2

Ogilvy & Mather Advertising

978.9

3

9

McCann Erickson

702.9

4

7

Starcom

573.9

5

5

Leo Burnett

572.8

 

Rank 2017

Rank 2016

Top 5 agency holding companies 2017

Points

1

1

WPP

4079.4

2

2

Omnicom Group

3598.4

3

4

Interpublic Group

2237.7

4

3

Publicis Groupe

2174.6

5

6

Dentsu

549

 

Rank 2017

Rank 2016

Top 5 brands 2017

Product category

Points

1

7

Vodafone

Telecoms

195.8

2

44

Ariel

Household & Domestic

164.2

3

new

John Lewis

Retail

163.4

4

4

IKEA

Retail

151.8

5

new

Dove

Toiletries & Cosmetics

145.8

 

Rank 2017

Rank 2016

Top 5 Advertisers 2017

Location

Points

1

1

Procter & Gamble

USA

503.3

2

2

Unilever

Netherlands/UK

478.2

3

14

Nestlé

Switzerland

308.3

4

5

PepsiCo

USA

268.4

5

4

Heineken

Netherlands

248.9