AlmapBBDO, Africa Creative, Artplan, Droga5, Grey, GUT, LePub, VML e Wieden+Kennedy são as agências com finalistas em Brand Experience & Activation. Há 20 chances de o país ganhar Leões na categoria. A Almap concorre com ‘Pedigre Caramelo’ em duas subcategorias e com ‘Code her’. A Africa classificou ‘R2R’ para Brahma. A Artplan também tem uma peça finalista: ‘Re-commerce Atacama’, assim como a W+K, que entrou na disputa com ‘Uberlândia E.C.’. A Droga5 tem três chances de ganhar Leão com ‘Clif clean my name’.
Já a GUT emplacou ‘Field Barcode’ em duas subcategorias e ‘Scratch your data’. A LePub possui o maior número de indicações, com quatro posições na shortlist com o trabalho ‘Could have been a Heineken’. A Grey classificou a peça ‘You must love Coke’, enquanto a VML tem três campanhas classificadas: ‘The Shakespeare Bic’, ‘The last Coke in the desert’ e ‘Chicken screams for Coke’.
| Título | Agência | Produção | Marca |
|---|---|---|---|
| FIELD BARCODE (2x) Travel, Leisure, Retail, Restaurants & Fast-Food Chains Live Brand Experience or Activation | GUT, Sao Paulo | GUT Sao Paulo | MERCADO LIVRE |
| SCRATCH YOUR DATA Travel, Leisure, Retail, Restaurants & Fast-Food Chains | GUT, Sao Paulo | GUT Sao Paulo | MERCADO LIVRE |
| COULD HAVE BEEN A HEINEKEN (4x) Use of Mobile & Devices Cross-Platform Digital Experience Retail Promotions & Competitions Social Behaviour | LEPUB, Milan / LEPUB, Sao Paulo | HEINEKEN | |
| R2R Gaming-Led Brand Experience | AFRICA CREATIVE, Sao Paulo | HALLEY SOUND Sao Paulo / KAUS FILM Sao Paulo | BRAHMA |
| THE SHAKESPEARE BIC Tech-Led Brand Experience | VML, Sao Paulo | HOGARTH WORLDWIDE Sao Paulo / OIO Sao Paulo / P+E GALERIA DIGITAL Sao Paulo | BIC |
| CIF CLEAN MY NAME (3x) Retail Promotions & Competitions Launch/Relaunch Social Behaviour | DROGA5, PART OF ACCENTURE SONG, Sao Paulo | BERIMBAU ESTUDIO Sao Carlos / BIOSPHERA Sao Paulo / GENCO FILM Sao Paulo | CIF |
| PEDIGREE CARAMELO (2x) Live Brand Experience or Activation 360 Integrated Brand Experience | ALMAPBBDO, Sao Paulo | BLACK MADRE Sao Paulo / RAW AUDIO Sao Paulo / SURREAL HOTEL ARTS Sao Paulo | PEDIGREE |
| YOU MUST LOVE COKE Brand-Owned Experiences | GREY, New York / GREY ARGENTINA, Buenos Aires / VML, Sao Paulo / VML, New York | VANDALO Sao Paulo | COCA-COLA |
| UBERLÂNDIA E.C. Sponsorship & Brand Partnership | WIEDEN+KENNEDY, Sao Paulo | PEOPLE Sao Paulo / SATELITE AUDIO Sao Paulo | UBER |
| THE LAST COKE IN THE DESERT Single-Market Campaign | VML, New York / VML, Sao Paulo / VML, Mexico City | REBOLUCION Mexico | COCA-COLA |
| CHICKEN SCREAMS FOR COKE Use of Humour | VML, New York / VML, Sao Paulo | FORM & FUN Sao Paulo / VANDALO Sao Paulo / VML Sao Paulo | COCA-COLA |
| RE-COMMERCE ATACAMA Market Disruption | ARTPLAN, Sao Paulo | DIGITAL PRINTZ Sao Paulo / EITRI Rio de Janeiro / RAW AUDIO Sao Paulo / SUGARCANE FILMS Sao Paulo / VTEX Rio de Janeiro | VTEX & DESIERTO VESTIDO & FASHION REVOLUTION |
| CODE HER Cultural Engagement | ALMAPBBDO, Sao Paulo | BENEXT.AI Rio de Janeiro / LACOBRA STUDIO Sao Paulo / QUIET CITY MUSIC + SOUND Sao Paulo | O BOTICÁRIO |
