Com o propósito de causar uma reflexão de como rótulos e estereótipos estão associados às bebidas, a Heineken apresenta “Cheers to All”, nova campanha global da marca, desenvolvida pela Publicis Itália e que é exibida na TV aberta e fechada, canais online, offline, e redes sociais da marca.
A campanha conta com filmes de 15 e 30 segundos e retratam pessoas em momentos de consumo em bares, clubes, jantares e happy hours, onde é comum que as bebidas pedidas ao garçom sejam entregues na ordem errada por conta dos rótulos que estão associados aos gêneros.
Por meio de um tom divertido, o filme da Heineken mostra uma nova perspectiva no qual cerveja e coquetéis não têm gênero, assim como o desejo das pessoas.
Ficha Técnica
HEINEKEN
Director Global Heineken Brand: Gianluca Di Tondo
Heineken Brand Development & Communication Director: Maud Meijboom — van Wel
Global Heineken Communication Manager: Jessica Setiawan
PUBLICIS ITALY
Global Chief Creative Officer Publicis WW: Bruno Bertelli
Chief Creative Officer Publicis Italy: Cristiana Boccassini
Global Executive Creative Director: Luissandro Del Gobbo
Global Executive Creative Director: Luca Cinquepalmi
Global Executive Creative Director: Marco Venturelli
Associate Creative Director: Francesco Basile
Creative Director: Michele Picci
Copywriter: Claudia Illan
Art Director: Hugo Wahledow
Junior Art Director: Marina Perta
Junior Copywriter: Pam Bianda
Head of Strategy: Bela Ziemann
International Strategic Planner: James Moore
Senior Strategist: Stuart Williams
Data Strategist: Ilko Petkov
Head TV Production: Mariella Maiorano
TV Producer: Arianna Natale
Digital Video Producer: Sanam Bartoletti
Worldwide Account Director: David Pagnoni
International Client Service Director: Eleni Charakleia
International Client Service Director: Patricia Synephias
Digital Account Director: Alexandra Stoica
Digital Account Director: Marion Quesada
Digital Account Supervisor: Côme de Courcelles
Account Executive: Lischa Steiper
PRODUCTION
Production Company: Iconoclast Paris
Director: MEGAFORCE
DOP: Matias Boucard
Executive Producer: Charlotte Marmion
Line Producer: Lucile Baruchel
Production Designer: Arno Roth
Costume Designer: Elise Bouquet and Reem Kuzayli
Post Producer: John Meunier
Editors: Sophie Fourdrinoy
Post Production Company: MPC
Executive Producer: Dafydd Upsdell
Sound Engineer: Raj Sehgal (Grand Central Recording Studio London)
DIGITAL PRODUCTION
Digital Production Company: Iconoclast Studio Paris
Director: Jason Yan Francis
DOP: Mélodie Preel
Executive Producer: Manon Leurent
Line Producer: Rémi Farkas
Post producer: John Meunier
Editor: Philippe Roch
Post Production Company: MPC
Executive producer: Dafydd Upsdell
Post Production producer: Christopher Preston Barnes
VFX supervisor: Fraser Cleland
Colourist: Peter Oppersdorf
Worldwide Account Director: David Pagnoni
International Client Service Director: Eleni Charakleia
International Client Service Director: Patricia Synephias
Digital Account Director: Alexandra Stoica
Digital Account Director: Marion Quesada
Digital Account Supervisor: Côme de Courcelles
Account Executive: Lischa Steiper
PRODUCTION
Production Company: Iconoclast Paris
Director: MEGAFORCE
DOP: Matias Boucard
Executive Producer: Charlotte Marmion
Line Producer: Lucile Baruchel
Production Designer: Arno Roth
Costume Designer: Elise Bouquet and Reem Kuzayli
Post Producer: John Meunier
Editors: Sophie Fourdrinoy
Post Production Company: MPC
Executive Producer: Dafydd Upsdell
Sound Engineer: Raj Sehgal (Grand Central Recording Studio London)
DIGITAL PRODUCTION
Digital Production Company: Iconoclast Studio Paris
Director: Jason Yan Francis
DOP: Mélodie Preel
Executive Producer: Manon Leurent
Line Producer: Rémi Farkas
Post producer: John Meunier
Editor: Philippe Roch
Post Production Company: MPC
Executive producer: Dafydd Upsdell
Post Production producer: Christopher Preston Barnes
VFX supervisor: Fraser Cleland
Colourist: Peter Oppersdorf
