A shortlist da categoria de Entertainment Lions for Sport consolidou dez possibilidades de o Brasil ganhar Leões.
São sete trabalhos listados. AlmapBBDO, Drum, GUT, Africa Creative e Wieden+Kennedy são as agências que estão no páreo, com cases para Doritos, Omo, Mercado Livre, Brahma, Uber e Nike.
O Cannes Lions selecionou um total de 70 peças.
‘The triangle theory’
Dirt is glory
R2R
S.A.B.
‘Unfriendly Pennant’
| Título | Agência | Produção | Marca |
|---|---|---|---|
| The Triangle Theory (2x) Film Series and Audio Partnerships with Sports Talent | AlmapBBDO, Sao Paulo | Boson Post Sao Paulo / Satelite Audio Sao Paulo / The Youth Curitiba | Doritos |
| Dirt Is Glory (2x) Film Series and Audio Influencer & Co-Creation | Frank, London / Drum Brasil, Sao Paulo / MullenLowe Design Studio, New York / Area 23, New York / Unilever, London | Dirty Work Sao Paulo / Group Visual London / Kondzilla Sao Paulo / White Lion Media House London / You Are Here London | Dirt Is Good | Omo |
| Field Barcode Broadcast/Live Streaming | GUT, Sao Paulo | GUT Sao Paulo | Mercado Livre |
| R2R← Esports & Gaming | Africa Creative, Sao Paulo | Halley Sound Sao Paulo / Kaus Film Sao Paulo | Brahma |
| Uberlândia E.C. (2x) 360 Integrated Brand Experience Brand Partnerships, Sponsorships & Collaborations | Wieden+Kennedy, Sao Paulo | People Sao Paulo / Satelite Audio Sao Paulo | Uber |
| S.A.B Fan Engagement/Distribution Strategy | Africa Creative, Sao Paulo | Halley Sound Sao Paulo / Kaus Film Sao Paulo | Brahma |
| Unfriendly Pennant Breakthrough on a Budget | Wieden+Kennedy, Sao Paulo | Publicis Impetu Montevideo / Twentyfour Seven Madrid | Nike |
Crédito da foto no topo: Reprodução
