Entre as vencedores estão DM9, Africa Creative, David, entre outras; veja a lista completa
Africa Creative, David — em conjunto com a Hogarth e a Pros —, LePub e DM9 foram as agências brasileiras no The One Show 2025. A Africa venceu com o case 'One Second Ads', feito para a Budweiser em Social Media, Innovation - Use of Media in Social Media.
David, Hogarth e Pros SP venceram em Public Relations, Brand Partnerships, com o case 'MorumBIS' para a Mondelēz. “The Heaviest Jersey”, trabalho desenvolvido para New Balance, deu a LePub o reconhecimento em Interactive, Online & Mobile.
Única agência brasileira a vencer em três categorias — Print & Promotional; Use of Media in Public Relations; Out of Home, Brand Partnerships —, a DM9 conquistou os troféus com 'Patrocínio Limpo' para Consul.
A Circus Grey Peru Lima foi a agência mais premiada da América Latina — e a segunda mais premiada do mundo — com nove troféus Gold Pencil no The One Show 2025.
O anúncio dos vencedores das categorias Pencil e Merit foi feito pelo The One Club for Creativity, antecipando a cerimônia de premiação que encerra a Creative Week 2025, que ocorrerá amanhã à noite em Nova York. Durante o evento, serão revelados os prêmios de Best of Show, Best of Discipline, prêmios especiais e os títulos "do ano".
Ao todo, 44 agências de Argentina, Brasil, Chile, Colômbia, Costa Rica, Equador, Honduras, México, Peru e Porto Rico conquistaram 17 troféus de Ouro, 23 de Prata, 32 de Bronze e 122 Méritos.
Os nove Gold Pencils da Circus Grey Peru Lima foram conquistados com o projeto “Sightwalks”, criado para a UNACEM - Cemento Sol, em parceria com Apoyo Comunicación Peru Lima, LLYC Lima e DINAMO Lima.
A campanha ainda conquistou quatro troféus de Prata e cinco Méritos.
Veja os vencedores:
Ouro
Africa Creative
One Second Ads
Budweiser
Social Media Innovation - Use of Media in Social Media
Ouro
David + Hogarth Worldwide + PROS
MorumBIS
Mondelēz International
Public Relations Brand Partnerships
Ouro
DM9
Patrocínio Limpo
Consul
Appliances Out of Home Brand Partnerships
Ouro
DM9
Patrocínio Limpo
Consul
Appliances Public Relations Innovation - Use of Media in Public Relations
Ouro
DM9
Patrocínio Limpo
Consul
Appliances Print & Promotional Physical Products & Apparel
Ouro
LePub
The Heaviest Jersey
New Balance
Interactive, Online & Mobile Commerce
Ouro
Area 23 + The Youth
Impossible Journey
ASTER
Design Moving Image - Single
Ouro
Area 23 + The Youth
Impossible Journey
ASTER
Design Design for Good
Prata
Grey Buenos Aires + Maruri Guayaquil + Grey São Paulo
Rice of Glory
Super Extra
Experiential & Immersive Commerce
Prata
Africa Creative
MUSTAAAAAAAARD
Kraft Heinz
Social Media Social Post - Real-time Response
Prata
AlmapBBDO + Compañia São Paulo + Ganso Music São Paulo + 20DASH Sao Paulo
Menopause Mode
LG Brasil
Creative Use of Technology Technology as a Creative Tool
Prata
AlmapBBDO + Compañia São Paulo + Ganso Music São Paulo + 20DASH Sao Paulo
Menopause Mode
LG Brasil
Interactive, Online & Mobile
Use of Smart Devices & Voice Assistants
Prata
AlmapBBDO + MyMama Entertainment + Satelite Audio + NASH
Tormenta
O Boticário
Moving Image Craft & Production
Production Design
Prata
David + Faber-Castell
Shot on Faber-Castell
Faber-Castell
Out of Home Craft - Illustration
Prata
DM9
The Whopper Island
Burger King
Interactive, Online & Mobile Online Community Platform
Prata
DM9
The Whopper Island
Burger King
Social Media Stunts & Activations
Prata
DM9
Consul
Patrocínio Limpo
Consul
Appliances Out of Home Experiential & Immersive
Prata
DM9
Consul
Patrocínio Limpo
Consul
Appliances Out of Home Innovation - Use of Media in Out of Home
Prata
DM9
Consul
Patrocínio Limpo
Consul
Appliances Public Relations Brand Partnerships
Prata
DM9
Consul
Patrocínio Limpo
Consul
Appliances Print & Promotional Brand Partnerships
Prata
DM9
Blood Aid
DASA
Print & Promotional Physical Products & Apparel
Prata
Havas Costa Rica / Heredia + BETC HAVAS / Sao Paulo
Reprinting
Nica La Prensa
Newspaper Print & Promotional Newspaper - Single
Prata
Area 23 + The Youth / Curitiba
Impossible Journey
ASTER
Design Craft - Art Direction
Prata
Area 23 + The Youth / Curitiba
Impossible Journey
ASTER
Design Craft - Illustration
Prata
Area 23 + The Youth / Curitiba
Impossible Journey
ASTER
Health & Wellness Film & Video
Prata
Area 23 + The Youth / Curitiba
Impossible Journey
ASTER
Interactive, Online & Mobile Craft -Animation
Prata
Area 23 + Weber Shandwick / New York + Ritmika Audio Arts / São Paulo + Famous Who? / São Paulo
In Transit Callen-Lorde, MTA, NYC LGBT Historic Sites Project
Radio & Audio-First Craft - Casting
Bronze
Africa Creative
One Second Ads
Budweiser
Social Media
Social Post - Single Platform Series
Bronze
Africa Creative
MUSTAAAAAAAARD
Kraft Heinz
Public Relations
Current Event Response
Bronze
AlmapBBDO + Acaca + Punch Audio + 20DASH / Sao Paulo
Rock DNA
Billboard
Radio & Audio-First Innovation - New Ideas in Radio & Audio
Bronze
AlmapBBDO + TV GLOBO + Cabaret + Monster Films / São Paulo
The Unskippable Opening
O Boticário
Public Relations
Public Relations for Good
Bronze
Brazil
Ampfy + A9 Sound + Piloto + Fiteiro
The Missing PortrAIts
Piracanjuba
Creative Use of Artificial Intelligence Creative Use of Data
Bronze
DM9 / Sao Paulo
The Whopper Island
Burger King
Social Media Use of Humor
Bronze
DM9 / Sao Paulo
Consul
Patrocínio Limpo
Appliances Social Media Stunts & Activations
Bronze
DM9
Pizzaria Di Yesterday
Consul
Appliances Out of Home P.O.P. & In-Store - Series
Bronze
DM9 / Sao Paulo Blood Aid
DASA Health Diagnostics
Direct Marketing Craft - Data-Driven Personalization
Bronze
DM9
Prize On The Bone
KFC
Out of Home Use of Humor
Bronze
DM9
Prize On The Bone
KFC
Print & Promotional Physical Products & Apparel
Bronze
Grey Brasil + University Zumbi dos Palmares
The Antiracist Bag
University Zumbi dos Palmares
Print & Promotional Physical Products & Apparel
Bronze
Leo / Sao Paulo + FIAT / Sao Paulo
The Interrupted Goal
FIAT
Film & Video Innovation - Use of Media in Film
Bronze
LePub / São Paulo
The Heaviest Jersey
New Balance
Social Media Commerce
Bronze
MRM BRAZIL / São Paulo + Samsung Brazil / São Paulo
Samsung ThrowBack Deals
Samsung
Creative Effectiveness
Creative Effectiveness - Retail
Bronze
Tátil Design / Sao Paulo + GAZPACHO PRODUCOES / São Paulo + BLACK LETRA / São Paulo + InariType / São Paulo
Ekos Ryos Packaging
Natura
Design Packaging - Mass-market
Bronze
Havas Creative India / Mumbai + Bennett Coleman & Co Ltd / Mumbai + Mr Pink Music / Sao Paulo + Galloping Horse Production Pvt Ltd / Mumbai
Ink Of Democracy
The Times Of India
Direct Marketing Print
Bronze
Havas Creative India / Mumbai + Bennett Coleman & Co Ltd / Mumbai + Mr Pink Music / Sao Paulo + Galloping Horse Production Pvt Ltd / Mumbai
Ink Of Democracy
The Times Of India
Print & Promotional Newspaper - Single
Bronze
Havas Creative India / Mumbai + Bennett Coleman & Co Ltd / Mumbai + Mr Pink Music / Sao Paulo + Galloping Horse Production Pvt Ltd / Mumbai
Ink Of Democracy
The Times Of India
Print & Promotional Print & Promotional for Good
Bronze
AKQA Bloom + Cego + Plant + Zebra
It's time to (re)boot
(re)boot
Design Brand Partnerships
Bronze
Area 23 + The Youth
Impossible Journey
ASTER
Branded Entertainment Craft - Art Direction
Bronze
Area 23 + The Youth
Impossible Journey ASTER Moving Image Craft & Production Animation - Single
Bronze
Area 23 + Weber Shandwick + Ritmika Audio Arts + Famous Who?
In Transit Callen-Lorde, MTA, NYC LGBT Historic Sites Project
Radio & Audio-First
Innovation - Use of Media in Radio & Audio