Entre as vencedores estão DM9, Africa Creative, David, entre outras; veja a lista completa

Africa Creative, David — em conjunto com a Hogarth e a Pros —, LePub e DM9 foram as agências brasileiras no The One Show 2025. A Africa venceu com o case 'One Second Ads', feito para a Budweiser em Social Media, Innovation - Use of Media in Social Media.

David, Hogarth e Pros SP venceram em Public Relations, Brand Partnerships, com o case 'MorumBIS' para a Mondelēz. “The Heaviest Jersey”, trabalho desenvolvido para New Balance, deu a LePub o reconhecimento em Interactive, Online & Mobile.

Única agência brasileira a vencer em três categorias — Print & Promotional; Use of Media in Public Relations; Out of Home, Brand Partnerships —, a DM9 conquistou os troféus com 'Patrocínio Limpo' para Consul.

A Circus Grey Peru Lima foi a agência mais premiada da América Latina — e a segunda mais premiada do mundo — com nove troféus Gold Pencil no The One Show 2025.

O anúncio dos vencedores das categorias Pencil e Merit foi feito pelo The One Club for Creativity, antecipando a cerimônia de premiação que encerra a Creative Week 2025, que ocorrerá amanhã à noite em Nova York. Durante o evento, serão revelados os prêmios de Best of Show, Best of Discipline, prêmios especiais e os títulos "do ano".

Ao todo, 44 agências de Argentina, Brasil, Chile, Colômbia, Costa Rica, Equador, Honduras, México, Peru e Porto Rico conquistaram 17 troféus de Ouro, 23 de Prata, 32 de Bronze e 122 Méritos.

Os nove Gold Pencils da Circus Grey Peru Lima foram conquistados com o projeto “Sightwalks”, criado para a UNACEM - Cemento Sol, em parceria com Apoyo Comunicación Peru Lima, LLYC Lima e DINAMO Lima.

A campanha ainda conquistou quatro troféus de Prata e cinco Méritos.

Veja os vencedores:

Ouro
Africa Creative
One Second Ads
Budweiser
Social Media Innovation - Use of Media in Social Media

Ouro
David + Hogarth Worldwide + PROS
MorumBIS
Mondelēz International
Public Relations Brand Partnerships

Ouro
DM9
Patrocínio Limpo
Consul
Appliances Out of Home Brand Partnerships

Ouro
DM9
Patrocínio Limpo
Consul
Appliances Public Relations Innovation - Use of Media in Public Relations

Ouro
DM9
Patrocínio Limpo
Consul
Appliances Print & Promotional Physical Products & Apparel

Ouro
LePub
The Heaviest Jersey
New Balance
Interactive, Online & Mobile Commerce

Ouro
Area 23 + The Youth
Impossible Journey
ASTER
Design Moving Image - Single

Ouro
Area 23 + The Youth
Impossible Journey
ASTER
Design Design for Good

Prata
Grey Buenos Aires + Maruri Guayaquil + Grey São Paulo
Rice of Glory
Super Extra
Experiential & Immersive Commerce

Prata
Africa Creative
MUSTAAAAAAAARD
Kraft Heinz
Social Media Social Post - Real-time Response

Prata
AlmapBBDO + Compañia São Paulo + Ganso Music São Paulo + 20DASH Sao Paulo
Menopause Mode
LG Brasil
Creative Use of Technology Technology as a Creative Tool

Prata
AlmapBBDO + Compañia São Paulo + Ganso Music São Paulo + 20DASH Sao Paulo
Menopause Mode
LG Brasil
Interactive, Online & Mobile
Use of Smart Devices & Voice Assistants

Prata
AlmapBBDO + MyMama Entertainment + Satelite Audio + NASH
Tormenta
O Boticário
Moving Image Craft & Production
Production Design

Prata
David + Faber-Castell
Shot on Faber-Castell
Faber-Castell
Out of Home Craft - Illustration

Prata
DM9
The Whopper Island
Burger King
Interactive, Online & Mobile Online Community Platform

Prata
DM9
The Whopper Island
Burger King
Social Media Stunts & Activations

Prata
DM9
Consul
Patrocínio Limpo
Consul
Appliances Out of Home Experiential & Immersive

Prata
DM9
Consul
Patrocínio Limpo
Consul
Appliances Out of Home Innovation - Use of Media in Out of Home

Prata
DM9
Consul
Patrocínio Limpo
Consul
Appliances Public Relations Brand Partnerships

Prata
DM9
Consul
Patrocínio Limpo
Consul
Appliances Print & Promotional Brand Partnerships

Prata
DM9
Blood Aid
DASA
Print & Promotional Physical Products & Apparel

Prata
Havas Costa Rica / Heredia + BETC HAVAS / Sao Paulo
Reprinting
Nica La Prensa
Newspaper Print & Promotional Newspaper - Single

Prata
Area 23 + The Youth / Curitiba
Impossible Journey
ASTER
Design Craft - Art Direction

Prata
Area 23 + The Youth / Curitiba
Impossible Journey
ASTER
Design Craft - Illustration

Prata
Area 23 + The Youth / Curitiba
Impossible Journey
ASTER
Health & Wellness Film & Video

Prata
Area 23 + The Youth / Curitiba
Impossible Journey
ASTER
Interactive, Online & Mobile Craft -Animation

Prata
Area 23 + Weber Shandwick / New York + Ritmika Audio Arts / São Paulo + Famous Who? / São Paulo
In Transit Callen-Lorde, MTA, NYC LGBT Historic Sites Project
Radio & Audio-First Craft - Casting

Bronze
Africa Creative
One Second Ads
Budweiser
Social Media
Social Post - Single Platform Series

Bronze
Africa Creative
MUSTAAAAAAAARD
Kraft Heinz
Public Relations
Current Event Response

Bronze
AlmapBBDO + Acaca + Punch Audio  + 20DASH / Sao Paulo
Rock DNA
Billboard
Radio & Audio-First Innovation - New Ideas in Radio & Audio

Bronze
AlmapBBDO + TV GLOBO + Cabaret  + Monster Films / São Paulo
The Unskippable Opening
O Boticário
Public Relations
Public Relations for Good

Bronze
Brazil
Ampfy + A9 Sound + Piloto + Fiteiro
The Missing PortrAIts
Piracanjuba
Creative Use of Artificial Intelligence Creative Use of Data

Bronze
DM9 / Sao Paulo
The Whopper Island
Burger King
Social Media Use of Humor

Bronze
DM9 / Sao Paulo
Consul
Patrocínio Limpo
Appliances Social Media Stunts & Activations

Bronze
DM9
Pizzaria Di Yesterday
Consul
Appliances Out of Home P.O.P. & In-Store - Series

Bronze
DM9 / Sao Paulo Blood Aid
DASA Health Diagnostics
Direct Marketing Craft - Data-Driven Personalization

Bronze
DM9
Prize On The Bone
KFC
Out of Home Use of Humor

Bronze
DM9
Prize On The Bone
KFC
Print & Promotional Physical Products & Apparel

Bronze
Grey Brasil + University Zumbi dos Palmares
The Antiracist Bag
University Zumbi dos Palmares
Print & Promotional Physical Products & Apparel

Bronze
Leo / Sao Paulo + FIAT / Sao Paulo
The Interrupted Goal
FIAT
Film & Video Innovation - Use of Media in Film

Bronze
LePub / São Paulo
The Heaviest Jersey
New Balance
Social Media Commerce

Bronze
MRM BRAZIL / São Paulo + Samsung Brazil / São Paulo
Samsung ThrowBack Deals
Samsung
Creative Effectiveness
Creative Effectiveness - Retail

Bronze
Tátil Design / Sao Paulo + GAZPACHO PRODUCOES / São Paulo + BLACK LETRA / São Paulo + InariType / São Paulo
Ekos Ryos Packaging
Natura
Design Packaging - Mass-market

Bronze
Havas Creative India / Mumbai + Bennett Coleman & Co Ltd / Mumbai + Mr Pink Music / Sao Paulo + Galloping Horse Production Pvt Ltd / Mumbai
Ink Of Democracy
The Times Of India
Direct Marketing Print

Bronze
Havas Creative India / Mumbai + Bennett Coleman & Co Ltd / Mumbai + Mr Pink Music / Sao Paulo + Galloping Horse Production Pvt Ltd / Mumbai
Ink Of Democracy
The Times Of India
Print & Promotional Newspaper - Single

Bronze
Havas Creative India / Mumbai + Bennett Coleman & Co Ltd / Mumbai + Mr Pink Music / Sao Paulo + Galloping Horse Production Pvt Ltd / Mumbai
Ink Of Democracy
The Times Of India
Print & Promotional Print & Promotional for Good

Bronze
AKQA Bloom + Cego + Plant + Zebra
It's time to (re)boot
(re)boot
Design Brand Partnerships

Bronze
Area 23 + The Youth
Impossible Journey
ASTER
Branded Entertainment Craft - Art Direction

Bronze
Area 23 + The Youth
Impossible Journey ASTER Moving Image Craft & Production Animation - Single

Bronze
Area 23 + Weber Shandwick + Ritmika Audio Arts + Famous Who?
In Transit Callen-Lorde, MTA, NYC LGBT Historic Sites Project
Radio & Audio-First
Innovation - Use of Media in Radio & Audio