A AlmapBBDO, F/Nazca Saatchi & Saatchi, J. Walter Thompson, Y&R e a W3haus têm peças no shortlist de Print, Poster e Billboard do London International Awards (LIA) 2016. São as únicas agências brasileiras com trabalhos finalistas nessas categorias do festival este ano. A Almap é a brasileira com mais campanhas no shortlist, sendo uma peça em Billboard, uma em Poster e duas em Print. A Y&R tem dois finalistas em Print, a F/Nazca tem um e a J. Walter Thompson também emplacou uma campanha na mesma categoria. A W3haus classificou um trabalho em Billboard.
Ao todo, o shortlist divulgado pela organização do London Festival traz 34 finalistas em Print, 11 em Poster e 18 em Billboard. Susan Credle, Global Chief Creative Officer da FCB, preside o júri. Os vencedores serão revelados em 10 de novembro.
Confira abaixo todos os finalistas das três categorias:
Billboard Shortlist
BELGIUM:
These Days – Wunderman, Antwerpen – Child Focus “Keep Hope Alive” – Public Service/Social Welfare
BRAZIL:
AlmapBBDO, São Paulo – Havaianas “Arara”, “Bondinho”, “Bossa Nova”, “Futebol”, “Pier”, “Pin-Up” – Art Direction Campaign
W3haus, São Paulo – Criola “Mirrors of Racism” – Public Service/Social Welfare Campaign
CANADA:
john st., Toronto – Cieslok Media “Text and Drive” – Media Promotion
Leo Burnett, Toronto – Raising the Roof “Coming Soon” – Public Service/Social Welfare
DENMARK:
NoA / & Co., Copenhagen – Out of Home Media “Ad Block This!” – Business-to-Business
FRANCE:
Publicis Conseil, Paris – Samsonite “Samsowrap” – Travel
GERMANY:
Grabarz & Partner, Hamburg – Robin Wood e.V. “Capuchin Monkey”, “Polar Bear”, “Deer” – Use of Illustration Campaign
HEIMAT, Berlin – Hornbach “Project Germany” – Innovative Use of Billboard
Jung von Matt AG, Hamburg – Obi “Gap Map” – Innovative Use of Billboard
Kolle Rebbe, Hamburg – Lufthansa Intercontinental Flights “Travel Compass” – Innovative Use of Billboard
NEW ZEALAND:
Y&R NZ, Auckland – Burger King “McWhopper” – Retail
UNITED ARAB EMIRATES:
Memac Ogilvy Dubai, Dubai – IKEA Special Offers “Bed”, “Lamp”, “Table”, “Nightstand”, “Bookcase” – Consumer Campaign
UNITED KINGDOM:
McCann London, London – Xbox / Tomb Raider “Survival Billboard” – Innovative Use of Billboard
UNITED STATES:
DigitasLBi North America, Atlanta – Lost-n-Found Youth – The Future of Hate “Stop HB757: Standard Sign”, “Stop HB757: Beer Sign”, “Stop HB757: Flower Sign”, “Stop HB757: Rent Sign”, “Stop HB757: Adoption Sign”, “Stop HB757: Wedding Sign” – Public Service/Social Welfare Campaign
J. Walter Thompson Atlanta, Atlanta – ELITE “Flashlight Billboard” – Innovative Use of Billboard
TBWAChiatDay NY, New York – Airbnb “Octopus”, “Spider”, “Penguin”, “Armadillo”, “Pig” – Art Direction Campaign
TBWAChiatDay NY, New York – Airbnb “Octopus”, “Spider”, “Penguin”, “Armadillo”, “Pig” – Consumer Campaign
Poster Shortlist
ARGENTINA:
La Comunidad, Buenos Aires – Tic Tac “Pinball”, “Roller Coaster”, “Skate Park” – Use of Illustration Campaign
AUSTRALIA:
GPY&R Brisbane, Brisbane – Australian Road Safety Foundation “Life Saving Stickers” – Public Service/Social Welfare
BRAZIL:
AlmapBBDO, São Paulo – Audi Cornering Lights “Curve/Child”, “Turn/Truck”, “Hill/Rail” – Use of Typography Campaign
FRANCE:
FRED & FARID, Paris – Prodiss “Ma place est dans la salle”, “Ma place est dans la salle” – Consumer Campaign
Young & Rubicam France, Paris – Surfrider – Throwing Kills “Seagull”, “Mackerel”, “Seagull”, “Turtle” – Use of Illustration Campaign
PORTUGAL:
Y&R Lisbon, Lisbon – BI – Weekend Supplement “Kim”, “Merkel”, “Obama”, “Pope”, “Putin” – Use of Illustration Campaign
UNITED ARAB EMIRATES:
Y&R Dubai, Dubai – The Cartel “Sunglasses”, “Bag”, “Ring”, “Makeup”, “Shoes” – Consumer Campaign
Y&R Dubai, Dubai – American Garden “Titanic”, “Rabbit”, “Scientist”, “Napoleon”, “Bird”, “Genghis Khan” – Business-to-Business Campaign
UNITED STATES:
Energy BBDO, Chicago – Ziploc® “Ziploc® Chaos Comes to Life – Toys”, “Ziploc® Chaos Comes to Life – Tools”, “Ziploc® Chaos Comes to Life – Cereal” – Consumer Campaign
FCB Chicago, Chicago – Boeing Flypaper “Heart”, “Dart”, “Beetle” – Art Direction Campaign
J. Walter Thompson, New York – Puma Suede “1960s”, “1970s”, “1980s”, “1990s”, “2000s”, “2010s” – Use of Illustration Campaign
Print Shortlist
BELGIUM:
FCBHappiness, Brussels/Saigon – Unicef “#NoFilter Dong Nai”, “#NoFilter Ben Nghe”, “#NoFilter Nga Bay”, “#NoFilter Saigon” – Use of Photography Campaign
BRAZIL:
AlmapBBDO, São Paulo – Visa “Germany/Netherlands”, “Sweden/Switzerland”, “Jamaica/Scotland” – Consumer Campaign
AlmapBBDO, São Paulo – Getty Images “Charles”, “Angela”, “Francis”, “Dalai” – Business-to-Business Campaign
F/Nazca Saatchi & Saatchi, São Paulo – Leica Gallery São Paulo “Colorful”, “Future”, “Black & White” – Consumer Campaign
J. Walter Thompson, São Paulo – Alcoholics Anonymous “White Face”, “Grey Face”, “Black Face” – Public Service/Social Welfare Campaign
Y&R, São Paulo – Penguin Books “Gatsby”, “Gulliver”, “Scarlet” – Consumer Campaign
Y&R, São Paulo – Freddo Ice Cream “Chocolate”, “Mint”, “Strawberry” – Consumer Campaign
CANADA:
lg2, Quebec – Farnham Ale & Lager “Transvestite” – Use of Illustration
CZECH REPUBLIC:
Y&R Prague, Prague – UNHCR “Hang Glider” – Use of Photography
Y&R Prague, Prague – Forbes “Cancer”, “Oceans”, “Poverty”, “Forests”, “Animals” – Art Direction Campaign
FRANCE:
BETC, Paris – Loto “Tan”, “Island”, “Watch” – Use of Copywriting Campaign
Havis Paris, Puteaux – Voxpax “The Rocker”, “The Supporter” – Art Direction Campaign
Les Gaulois, Puteaux – Ligne Roset “Daybed”, “Pumpkin”, “Elysée”, “Andy” – Consumer Campaign
GERMANY:
BBDO Group Germany, Düsseldorf – Wrigley’s Spearmint “Moby Dick”, “Sherlock Holmes”, “Little Red Riding Hood” – Art Direction Campaign
BBDO Group Germany, Düsseldorf – Pepsi Light “Iconic Moments – Breakdance”, “Iconic Moments – Parkour”, “Iconic Moments – Skateboard” – Use of Photography Campaign
Ogilvy Germany – Gesicht Zeigen! “The Tear-Open-Mailing For Mein Kampf – Against Racism” – Direct Marketing – Business-to-Business
JAPAN:
Ogilvy & Mather Japan GK, Tokyo – Imytec Canon “Maykol”, “Rajesh”, “Clèmence”, “Beatrice”, “Barbara” – Use of Photography Campaign
NEW ZEALAND:
Y&R NZ, Auckland – Burger King “McWhopper” – Corporate Image
PORTUGAL:
Y&R Lisbon, Lisbon – BI – Weekend Supplement “Kim”, “Merkel”, “Obama”, “Pope”, “Putin” – Consumer Campaign
QATAR:
Memac Ogilvy & Mather, Doha – Qatar Islamic Bank “Nujoom”, “Maataha”, “Shams”, “Presentation Board” – Public Service/Social Welfare Campaign
SINGAPORE:
Saatchi & Saatchi, Singapore – Thai Health Promotion Authority “Smoking Cessation – Gazing”, “Smoking Cessation – Thinking”, “Smoking Cessation – Smiling” – Public Service/Social Welfare Campaign
SPAIN:
Tapsa | Y&R, MADRID – General Motors – Opel “That Thing That You Have – Armpit”, “That Thing That You Have – Ass”, “That Thing That You Have – Belly” – Consumer Campaign
Tapsa | Y&R, Madrid – Interflora “Valentine’s Day”, “Search History”, “Bridesmaid” – Consumer Campaign
THAILAND:
TBWATHAILAND, Bangkok – McDonald’s “Loving the Night 1” – Use of Photography
TBWATHAILAND, Bangkok – McDonald’s “Loving the Night 1”, “Loving the Night 2”, “Loving the Night 3” – Consumer Campaign
UNITED ARAB EMIRATES:
Memac Ogilvy Dubai, Dubai – IKEA Special Offers “Bed”, “Lamp”, “Table”, “Nightstand” – Consumer Campaign
UNITED KINGDOM:
adam&eveDDB, London – Skittles “Give the Rainbow” – Corporate Image
McCann London, London – Xbox / Tomb Raider “Survival Billboard – Terms & Horrible, Horrible Conditions” – Use of Copywriting
McCann London, London – Ethos Travel “Fuck My Life”, “Make It Stop”, “Help Me God” – Use of Typography Campaign
MullenLowe, London – Persil/OMO “Free the Kids” – Household Products
MullenLowe, London – Winston Fletcher “Next Chapter Campaign” – Direct Marketing – Business-to-Business
OgilvyOne, London – Postal Service “Addressing The Problem – Niger”, “Addressing The Problem – Senegal”, “Addressing The Problem – Comoros”, “Addressing The Problem – Benin”, “Addressing The Problem – Nigeria’s”, “Addressing The Problem – Sierra Leone” – Use of Illustration Campaign
UNITED STATES:
Leo Burnett, Chicago – Donate Life America “Elizabeth Williams”, “Frederick Jones” – Art Direction Campaign
Leo Burnett, Chicago – Donate Life America “Elizabeth Williams”, “Frederick Jones” – Public Service/Social Welfare Campaign
