O The One Club anunciou, nesta terça-feira (29), os finalistas de Film, Cross-Plataform, Direct e Print & Outdoor do 43º The One Show Awards. Os trabalhos estão espalhados por 40 países diferentes e, no Brasil, foram 60 indicações no total. A AlmapBBDO teve maior número de finalistas, com 20, seguida pela Leo Burnett Tailor Made com 15, F/Nazca Saatchi & Saatchi com 11, FCB Brasil com 6, Ogilvy Brasil com 4, LDC com 3 e J. Walter Thompson, com 1 finalista.
Os jurados do One Show compartilharam algumas observações sobre os trabalhos analisados em cada categoria. Assista ao vídeo divulgado pelo festival:
https://youtube.com/watch?v=dPKRmct_h3c%26nbsp%3B
Confira a lista completa dos finalistas brasileiros, com os respectivos trabalhos inscritos:
| AWARDS SHOW | PRINT-READY CATEGORY NAME | PRIMARY COMPANY NAME | CLIENT | ENTRY TITLE |
| Cross-Platform | Consumer: Experiential Advertising – Installations | AlmapBBDO / São Paulo | Veja Magazine | Distorted Fact |
| Cross-Platform | Consumer: Experiential Advertising – Guerilla | FCB Brasil / São Paulo | BDF Nivea Brasil | Nivea Doll |
| Cross-Platform | Corporate Social Responsibility: Experiential Advertising | FCB Brasil / São Paulo | Hewlett-Packard Brasil | Print For Help |
| Cross-Platform | Corporate Social Responsibility: Experiential Advertising | Ogilvy Brasil / São Paulo + Academia de Filmes / São Paulo + Jamute / São Paulo |
Sport Clube do Recife | Security Moms |
| Cross-Platform | Corporate Social Responsibility: Integrated Branding | AlmapBBDO / São Paulo | MARS | First Days Out |
| Cross-Platform | Non-Profit: Experiential Advertising | Leo Burnett Tailor Made / São Paulo | ABTO – Brazilian Association of Organ Transplantation | Donation Badges |
| Cross-Platform | Brand Transformation | AlmapBBDO / São Paulo | MARS | First Days Out |
| Direct | Consumer: Ambient / Environmental | Leo Burnett Tailor Made / São Paulo | FIAT | Weather Discount |
| Direct | Corporate Social Responsibility: Digital (Websites, Mobile, Social Media) | AlmapBBDO / São Paulo | MARS | First Days Out |
| Direct | Corporate Social Responsibility: Digital (Websites, Mobile, Social Media) | FCB Brasil / São Paulo | Hewlett-Packard Brasil | Print For Help |
| Direct | Corporate Social Responsibility: Ambient / Environmental | Leo Burnett Tailor Made / São Paulo + Isobar Brasil / São Paulo |
FIAT | Safety Wi-Fi |
| Direct | Non-Profit: Ambient / Environmental | Leo Burnett Tailor Made / São Paulo | ABTO – Brazilian Association of Organ Transplantation | Donation Badges |
| Direct | Innovation in Direct Marketing | FCB Brasil / São Paulo | BDF Nivea Brasil | Nivea Doll |
| Direct | Innovation in Direct Marketing | Leo Burnett Tailor Made / São Paulo + Isobar Brasil / São Paulo |
FIAT | Safety Wi-Fi |
| Direct | Craft: Printing / Production | F/Nazca Saatchi & Saatchi / São Paulo | D&AD | Are You Next? |
| Film | Consumer: Online Films & Video – Short Form – Single | AlmapBBDO / São Paulo | MAN Latin America | Custom-made Commercial |
| Film | Consumer: Online Films & Video – Short Form – Single | AlmapBBDO / São Paulo | MARS | First Days Out |
| Film | Consumer: Online Films & Video – Short Form – Single | AlmapBBDO / São Paulo | Veja Magazine | Distorted Fact |
| Film | Non-Profit: Television (Any Length) – Campaign | J. Walter Thompson / São Paulo | Santa Casa de Misericórdia de Porto Alegre | Donate Your Talent |
| Film | Innovation in Film | AlmapBBDO / São Paulo | MAN Latin America | Custom-made Commercial |
| Print & Outdoor | Consumer: Newspaper – Full Page or Spread – Single | AlmapBBDO / São Paulo | Volkswagen do Brasil | Broke Up |
| Print & Outdoor | Consumer: Newspaper – Full Page or Spread – Single | AlmapBBDO / São Paulo | Volkswagen do Brasil | Grandma |
| Print & Outdoor | Consumer: Newspaper – Full Page or Spread – Single | AlmapBBDO / São Paulo | Volkswagen do Brasil | Move Out |
| Print & Outdoor | Consumer: Newspaper – Full Page or Spread – Single | LDC / São Paulo | Paulo Coelho | The Alchemist Ad |
| Print & Outdoor | Consumer: Newspaper – Full Page or Spread – Campaign | AlmapBBDO / São Paulo | Getty Images | 20 Years |
| Print & Outdoor | Consumer: Magazine – Full Page or Spread – Single | Leo Burnett Tailor Made / São Paulo | Jeep | Refuel – To Barcelona |
| Print & Outdoor | Consumer: Magazine – Full Page or Spread – Single | Leo Burnett Tailor Made / São Paulo | Jeep | Refuel – To Istanbul |
| Print & Outdoor | Consumer: Magazine – Full Page or Spread – Single | Leo Burnett Tailor Made / São Paulo | Jeep | Refuel – To New York |
| Print & Outdoor | Consumer: Magazine – Full Page or Spread – Campaign | AlmapBBDO / São Paulo | Volkswagen do Brasil | 4 Zone |
| Print & Outdoor | Consumer: Magazine – Full Page or Spread – Campaign | Leo Burnett Tailor Made / São Paulo | Brasil Kirin | 0% Alcohol |
| Print & Outdoor | Consumer: Trade – Full Page or Spread – Campaign | AlmapBBDO / São Paulo | Getty Images | 20 Years |
| Print & Outdoor | Consumer: Trade – Full Page or Spread – Campaign | AlmapBBDO / São Paulo | Getty Images | Save the Animals |
| Print & Outdoor | Consumer: Trade – Full Page or Spread – Campaign | F/Nazca Saatchi & Saatchi / São Paulo | Leica Gallery São Paulo | Everything in Black & White |
| Print & Outdoor | Consumer: Collateral – Posters – Campaign | AlmapBBDO / São Paulo | Getty Images | 20 Years |
| Print & Outdoor | Consumer: Collateral – Posters – Campaign | F/Nazca Saatchi & Saatchi / São Paulo | D&AD | Are You Next? (seq. 1) |
| Print & Outdoor | Consumer: Collateral – Posters – Campaign | F/Nazca Saatchi & Saatchi / São Paulo | D&AD | Are You Next? (seq. 2) |
| Print & Outdoor | Consumer: Collateral – Posters – Campaign | F/Nazca Saatchi & Saatchi / São Paulo | Miami Ad School/ESPM | Click To Start |
| Print & Outdoor | Consumer: Collateral – Posters – Campaign | F/Nazca Saatchi & Saatchi / São Paulo | Nissin Ajinomoto | Celebrating 50 Years in Brazil |
| Print & Outdoor | Consumer: Collateral – Posters – Campaign | Leo Burnett Tailor Made / São Paulo | Brasil Kirin | 0% Alcohol |
| Print & Outdoor | Consumer: Collateral – Posters – Campaign | Leo Burnett Tailor Made / São Paulo | FIAT | Nature Isn’t Cute |
| Print & Outdoor | Consumer: Collateral – P.O.P. & In-Store – Campaign | AlmapBBDO / São Paulo | São Paulo Alpargatas – Havaianas | Original do Brasil |
| Print & Outdoor | Consumer: Collateral – Promotional Items – Single or Campaign | LDC / São Paulo | Paulo Coelho | The Alchemist Ad |
| Print & Outdoor | Consumer: Ambient Media (Indoor & Outdoor) – Billboards or Transit – Single | AlmapBBDO / São Paulo | Volkswagen do Brasil | ACC Bus Back |
| Print & Outdoor | Consumer: Ambient Media (Indoor & Outdoor) – Billboards or Transit – Single | LDC / São Paulo | Paulo Coelho | The Alchemist Ad |
| Print & Outdoor | Corporate Social Responsibility: Collateral | FCB Brasil / São Paulo | BDF Nivea Brasil | Nivea Doll |
| Print & Outdoor | Non-Profit: Publications | Leo Burnett Tailor Made / São Paulo | ABTO – Brazilian Association of Organ Transplantation | Beach |
| Print & Outdoor | Non-Profit: Publications | Leo Burnett Tailor Made / São Paulo | ABTO – Brazilian Association of Organ Transplantation | People |
| Print & Outdoor | Non-Profit: Publications | Ogilvy Brasil / São Paulo | GIV | The HIV Positive Poster |
| Print & Outdoor | Non-Profit: Collateral | AlmapBBDO / São Paulo | Casa do Zezinho | Paparazzi Troll |
| Print & Outdoor | Non-Profit: Collateral | Ogilvy Brasil / São Paulo | GIV | The HIV Positive Poster |
| Print & Outdoor | Non-Profit: Ambient (Indoor & Outdoor) | Leo Burnett Tailor Made / São Paulo | ABTO – Brazilian Association of Organ Transplantation | Donation Badges |
| Print & Outdoor | Non-Profit: Ambient (Indoor & Outdoor) | Leo Burnett Tailor Made / São Paulo | Clube Sangue Bom (Good Blood Club) | Solidarity Queue |
| Print & Outdoor | Innovation in Ambient (Indoor & Outdoor) | FCB Brasil / São Paulo | BDF Nivea Brasil | Nivea Doll |
| Print & Outdoor | Craft: Art Direction | AlmapBBDO / São Paulo | São Paulo Alpargatas | Rubberman |
| Print & Outdoor | Craft: Art Direction | F/Nazca Saatchi & Saatchi / São Paulo | D&AD | Are You Next? (seq. 1) |
| Print & Outdoor | Craft: Art Direction | F/Nazca Saatchi & Saatchi / São Paulo | D&AD | Are You Next? (seq. 2) |
| Print & Outdoor | Craft: Art Direction | F/Nazca Saatchi & Saatchi / São Paulo | Miami Ad School/ESPM | Click To Start |
| Print & Outdoor | Craft: Art Direction | F/Nazca Saatchi & Saatchi / São Paulo | Nissin Ajinomoto | Celebrating 50 Years in Brazil |
| Print & Outdoor | Craft: Writing | F/Nazca Saatchi & Saatchi / São Paulo | Leica Gallery São Paulo | Everything in Black & White |
| Print & Outdoor | Craft: Writing | Ogilvy Brasil / São Paulo + Bossa Nova Filmes / São Paulo + Lucha / Libre |
GIV | The HIV Positive Poster |
A lista completa de cada categoria pode ser conferida nos links abaixo:
