Premiação reconhece a excelência em publicidade, design e comunicação em escala global
O Brasil foi destaque no Clio Awards 2025 ao conquistar 58 troféus, entre ouros, pratas e bronzes.
Realizado anualmente desde 1959, o Clio Awards reconhece a excelência em publicidade, design e comunicação em escala global. A edição de 2025 premiou trabalhos de agências brasileiras que atuaram com marcas como Heinz, Budweiser, Burger King, Samsung, O Boticário, Itaú, Faber-Castell e Greenpeace.
Entre as agências, a DM9 foi a mais premiada do país, com 17 troféus, incluindo ouros nas categorias ‘Out of Home’ e ‘Public Relations’ com a campanha ‘Clean sponsorship’, para a marca Whirlpool, e com ‘Prize on the bone’, para o cliente KFC. A agência também levou bronzes e pratas em diferentes categorias, como Direto e Relações Públicas.
Outros destaques foram a LePub (dois Ouros, três Pratas e um Bronze), Africa Creative, que se destacou com cases para Budweiser, Itaú e Kondzilla; a AlmapBBDO, que levou diversos troféus com ‘Tormenta’ e ‘Black lights’; e a David, reconhecida por campanhas para Faber-Castell e Mondelēz.
| ESTÁTUA | PARTICIPANTE | TÍTULO | MARCA | MEIO | CIDADE DA AGÊNCIA | PAÍS DA AGÊNCIA |
|---|---|---|---|---|---|---|
| Bronze | Africa Creative | Reviews | Heinz | Social Media | São Paulo | Brazil |
| Bronze | Africa Creative | UninterruptAds | Budweiser | Creative Use of Data | São Paulo | Brazil |
| Bronze | AlmapBBDO | BK® Taste Lawyers | Burger King | Social Media | Sao Paulo | Brazil |
| Bronze | AlmapBBDO | Black Lights | Bradesco Seguros & Goma & Museu Afro-UFBA | Innovation | Sao Paulo | Brazil |
| Bronze | AlmapBBDO | Flying Guardians | Planet Labs PBC & Greenpeace | Digital/Mobile | Sao Paulo | Brazil |
| Bronze | AlmapBBDO | The Quest | Bradesco Seguros | Film Craft | Sao Paulo | Brazil |
| Bronze | AlmapBBDO | Tormenta | O Boticário | Film | Sao Paulo | Brazil |
| Bronze | ARTPLAN | Atacama Fashion Week | Desierto Vestido e Fashion Revolution | Public Relations | São Paulo | Brazil |
| Bronze | BETC HAVAS | Malekus. The Last 600. | The Rainforest Lab | Creative Commerce | Sao Paulo | Brazil |
| Bronze | BETC HAVAS | Reprinting Nica | La Prensa Newspaper | Direct | Sao Paulo | Brazil |
| Bronze | BETC HAVAS | The Missing Mosquito | Reckitt / SBP | Public Relations | Sao Paulo | Brazil |
| Bronze | DAVID | Shot on Faber-Castell | Faber-Castell | Out of Home | São Paulo | Brazil |
| Bronze | DM9 | Clean Sponsorship | Whirlpool | Direct | São Paulo | Brazil |
| Bronze | DM9 | Hutukara URIHI YANOMAMI | Print & Out of Home Craft | São Paulo | Brazil | |
| Bronze | DM9 | Hutukara URIHI YANOMAMI | Design | São Paulo | Brazil | |
| Bronze | DM9 | Prize On The Bone | KFC | Public Relations | São Paulo | Brazil |
| Bronze | DM9 | Prize On The Bone | KFC | Public Relations | São Paulo | Brazil |
| Bronze | DM9 | The Whopper Island | Burger King | Direct | São Paulo | Brazil |
| Bronze | FCB Brasil | The Shameless Pad | Kimberly Clark / Intimus | Media | São Paulo | Brazil |
| Bronze | Hazze | Nando ABDA | Film Craft | Bauru | Brazil | |
| Bronze | LePub | The Gaming Fridge | Heineken | Social Media | São Paulo | Brazil |
| Bronze | MRM Brazil | Samsung ThrowBack Deals | Samsung Brasil | Creative Strategy | São Paulo | Brazil |
| Bronze | Mymama Entertainment | Tormenta | O Boticário | Film Craft | São Paulo | Brazil |
| Bronze | VML | THE OUTSIDE BOOK | Fruittella | Media | São Paulo | Brazil |
| Bronze | VML | THE OUTSIDE BOOK | Fruittella | Branded Entertainment & Content | São Paulo | Brazil |
| Gold | Cappuccino | T-SEARCH® | NGO Mães da Sé | Fashion & Beauty | São Paulo | Brazil |
| Gold | DM9 | Clean Sponsorship | Whirlpool | Out of Home | São Paulo | Brazil |
| Gold | DM9 | Clean Sponsorship | Whirlpool | Public Relations | São Paulo | Brazil |
| Gold | DM9 | Clean Sponsorship | Whirlpool | Out of Home | São Paulo | Brazil |
| Gold | DM9 | Prize On The Bone | KFC | Out of Home | São Paulo | Brazil |
| Gold | DM9 | Prize On The Bone | KFC | Out of Home | São Paulo | Brazil |
| Gold | LePub | The Heaviest Jersey | New Balance | Branded Entertainment & Content | São Paulo | Brazil |
| Gold | DM9 | Blood Aid | DASA Diagnostics | Design | São Paulo | Brazil |
| Gold | LePub | Out-of-Home Matches | Heineken | Media | São Paulo | Brazil |
| Silver | Africa Creative | Jovem MK – Meu Karma | Kondzilla | Branded Entertainment & Content | São Paulo | Brazil |
| Silver | Africa Creative | Jovem MK – Meu Karma | Kondzilla | Film Craft | São Paulo | Brazil |
| Silver | Africa Creative | One Second Ads | Budweiser | Social Media | São Paulo | Brazil |
| Silver | Africa Creative | The Beer Behind Backstage | Budweiser | São Paulo | Brazil | |
| Silver | Africa Creative | TouchBoards Discount | Itaú | Media | São Paulo | Brazil |
| Silver | Africa Creative | UninterruptAds | Budweiser | Audio | São Paulo | Brazil |
| Silver | AlmapBBDO | e-Police Station | Wonder Women Tech | Media | Sao Paulo | Brazil |
| Silver | Ampfy | The Missing PortrA.I.ts | Piracanjuba | Creative Use of Data | Sao Paulo | Brazil |
| Silver | ARTPLAN | Atacama Fashion Week | Desierto Vestido e Fashion Revolution | Fashion & Beauty | São Paulo | Brazil |
| Silver | DAVID | Morumbis | Mondelēz | Public Relations | São Paulo | Brazil |
| Silver | DAVID | Shot on Faber-Castell | Faber-Castell | Print & Out of Home Craft | São Paulo | Brazil |
| Silver | DM9 | Blood Aid | DASA Diagnostics | Direct | São Paulo | Brazil |
| Silver | DM9 | Clean Sponsorship | Whirlpool | Media | São Paulo | Brazil |
| Silver | DM9 | Clean Sponsorship | Whirlpool | Media | São Paulo | Brazil |
| Silver | DM9 | Clean Sponsorship | Whirlpool | Direct | São Paulo | Brazil |
| Silver | DM9 | Hutukara URIHI YANOMAMI | Branded Entertainment & Content | São Paulo | Brazil | |
| Silver | Droga5 | Dove Code – The Code For Real Beauty | Unilever – Dove | Creative Strategy | São Paulo | Brazil |
| Silver | Droga5 | The Princess and The Crown | Unilever – Sunsilk | Fashion & Beauty | São Paulo | Brazil |
| Silver | Droga5 | The Princess and The Crown | Unilever – Sunsilk | Branded Entertainment & Content | São Paulo | Brazil |
| Silver | LePub | Out-of-Home Matches | Heineken | Media | São Paulo | Brazil |
| Silver | LePub | The Heaviest Jersey | New Balance | Social Media | São Paulo | Brazil |
| Silver | LePub | The Heaviest Jersey | New Balance | Creative Commerce | São Paulo | Brazil |
| Silver | MRM Brazil | Samsung ThrowBack Deals | Samsung Brasil | Creative Effectiveness | São Paulo | Brazil |
| Silver | WMcCann | 100 Years of General Motors in Brazil | General Motors | Film Craft | São Paulo | Brazil |
