O Brasil tem 74 finalistas que concorrem aos Lápis de Ouro, Prata e Bronze no The One Show. A AlmapBBDO tem 27 entre eles. Veja a lista completa abaixo, separada por categorias e subcategorias:
Branded Entertainment:
EXPERIENTIAL – LIVE EVENTS
-“Heineken The Cliché” – Publicis Brasil / São Paulo + Publicis Italy / Milan + Hungry Man / São Paulo
INNOVATION IN BRANDED ENTERTAINMENT
-“HP Magic Words – The Documentary” – AlmapBBDO / São Paulo
ONLINE – SHORT FORM – SINGLE
-“Unfairy Tales – Ivine And Pillow” UNICEF – 180LA / Santa Monica + Consulado / São Paulo
Cross-Platform:
INTEGRATED BRANDING
-“Endless Possibilities” Getty Images – AlmapBBDO / São Paulo
CRAFT – ART DIRECTION – CAMPAIGN
-“Endless Possibilities” Getty Images – AlmapBBDO / São Paulo
CRAFT – ANIMATION – CAMPAIGN
-“Unfairy Tales” UNICEF – 180LA / Santa Monica + House of Colors / Santa Monica + Consulado / São Paulo + Circle Of Sound / Los Angeles
Design:
BRANDING – REBRANDING
-“Pina_” Pinacoteca do Estado de São Paulo – F/Nazca Saatchi & Saatchi / São Paulo
BRANDING – BRAND INSTALLATIONS
-“Unexpected Courts” Akzo Nobel – NBS / Rio de Janeiro +Pixel / Rio de Janeiro +Beat / Rio de Janeiro
EDITORIAL – BOOK LAYOUT DESIGN
-“Ateliê Editorial Macunaíma” – Casa Rex / São Paulo
TYPOGRAPHY – STATIC
-“Curves” Audi – AlmapBBDO / São Paulo
PROMOTIONAL ITEMS – SINGLE OR SERIES
-“Kobe’s Rules Book” ESPN – Africa / São Paulo +PBA Cinema/Produtora Associados / São Paulo
-“Pina_” Pinacoteca do Estado de São Paulo – F/Nazca Saatchi & Saatchi / São Paulo
DATA VISUALIZATION – DYNAMIC
-“Google Mobile Arcade” – R/GA / São Paulo
IMMERSIVE / ENVIRONMENTAL – OUTDOOR SPACES
-“Unexpected Courts” Akzo Nobel – NBS / Rio de Janeiro + Pixel / Rio de Janeiro + Beat / Rio de Janeiro
CRAFT – ILLUSTRATION – SINGLE OR SERIES
-“Maues Posters” Guaraná Antarctica/Ambev – F/Nazca Saatchi & Saatchi / São Paulo
CRAFT – PHOTOGRAPHY – SINGLE OR SERIES
-“HP Magic Words – The Unwritten Stories” – AlmapBBDO / São Paulo
INNOVATION IN DESIGN – PRINT DESIGN
-“HP Magic Words – The Book” – AlmapBBDO / São Paulo
Direct Marketing:
AMBIENT – P.O.P. & IN-STORE – SINGLE
-“Whopper Exchange” Burger King – AKQA / São Paulo
AMBIENT – BILLBOARDS & TRANSIT – SINGLE
-“Mirrors of Racism” NGO Criola – W3haus / São Paulo
-“The Rainwater Drinking Fountain” Crystal – WMcCann / Rio de Janeiro
AMBIENT – IMMERSIVE / INSTALLATIONS
-“HP Magic Words – The Unwritten Stories” – AlmapBBDO / São Paulo
AMBIENT – LIVE EVENTS
-“Anti-Rival Vaccine” BandSports – Ogilvy Brasil / São Paulo + Hungry Man / São Paulo + Jamute / Curitiba
DIGITAL – WEBSITES, MOBILE, & BANNERS
-“Donate the bars” Atados – J. Walter Thompson / São Paulo
DIGITAL – SOCIAL MEDIA & VIRAL MARKETING
-“Endless Possibilities” Getty Images – AlmapBBDO / São Paulo
-“Donate the bars” Atados – J. Walter Thompson / São Paulo
CRAFT – PRINTING / PRODUCTION – SINGLE OR CAMPAIGN
-“The Book of Wara’ná” Guaraná Antarctica/Ambev – F/Nazca Saatchi & Saatchi / São Paulo
CRAFT – DATA-DRIVEN PERSONALIZATION – SINGLE OR CAMPAIGN
-“Vigilant Wallpapers” Jeep – Leo Burnett Tailor Made / São Paulo
Film:
ONLINE FILMS & VIDEO – SHORT FORM – SINGLE
-“Endless Possibilities” Getty Images – AlmapBBDO / São Paulo
USER-GENERATED CONTENT
-“Donate the bars” Atados – J. Walter Thompson / São Paulo
Interactive:
WEBSITES
-“Endless Possibilities” Getty Images – AlmapBBDO / São Paulo
ONLINE ADVERTISING – BANNERS
-“Songs of Violence” Estadão Digital – FCB Brasil / São Paulo
CRAFT – VISUAL EFFECTS / ANIMATION
-“Endless Possibilities” Getty Images – AlmapBBDO / São Paulo
Mobile:
WEBSITES
-“Endless Possibilities” Getty Images – AlmapBBDO / São Paulo
-“HP Magic Words – The Unwritten Stories” – AlmapBBDO / São Paulo
UTILITY
-“Donate the bars” Atados – J. Walter Thompson / São Paulo
MOBILE ADVERTISING
-“Songs of Violence” Estadão Digital – FCB Brasil / São Paulo
GAMING
-“It’s time to shine challenge” Alpargatas/Mizuno – F/Nazca Saatchi & Saatchi / São Paulo
USE OF TECHNOLOGY
-“Donate the bars” Atados – J. Walter Thompson / São Paulo
USE OF TECHNOLOGY – PHYSICAL PRODUCT & MOBILE INTEGRATION
-“Galaxy Surfboard” Samsung – Leo Burnett Tailor Made / São Paulo
CRAFT – MUSIC / SOUND
-“Parkinsounds” Teva Neuroscience – Havas Life / São Paulo
Moving Image Craft:
EDITING – SINGLE
-“Endless Possibilities” Getty Images – AlmapBBDO / São Paulo
Print & Outdoor:
PUBLISHING – NEWSPAPER – SINGLE
-“Charles” Getty Images – AlmapBBDO / São Paulo
-“Francis” Getty Images – AlmapBBDO / São Paulo
PUBLISHING – NEWSPAPER – CAMPAIGN
-“Hunt on the news” Netflix – AKQA / São Paulo
-“Endless Possibilities” Getty Images – AlmapBBDO / São Paulo
PUBLISHING – MAGAZINE – CAMPAIGN
-“Flags” Visa – AlmapBBDO / São Paulo
-“Flavor” Freddo – Young & Rubicam / São Paulo
PUBLISHING – TRADE PUBLICATION – SINGLE OR CAMPAIGN
-“Endless Possibilities” Getty Images – AlmapBBDO / São Paulo
PROMOTIONAL / COLLATERAL – POSTERS – SINGLE
-“Charles” Getty Images – AlmapBBDO / São Paulo
-“Francis” Getty Images – AlmapBBDO / São Paulo
-“iPain” Liomont Analgen Forte – Publicis / Mexico +Un Mariachi CGI + Retouch / Brazil
PROMOTIONAL / COLLATERAL – POSTERS – CAMPAIGN
-“Endless Possibilities” Getty Images – AlmapBBDO / São Paulo
AMBIENT MEDIA – P.O.P. & IN-STORE – SINGLE
-“Pinlist” Tok&Stok – DM9DDB / São Paulo
AMBIENT MEDIA – P.O.P. & IN-STORE – CAMPAIGN
-“Maps” Volkswagen – AlmapBBDO / São Paulo
AMBIENT MEDIA – BILLBOARDS OR TRANSIT – SINGLE
-“iPain” Liomont Analgen Forte – Publicis / Mexico + Un Mariachi CGI + Retouch / Brazil
-“Judgment” Liomont Analgen Forte – Publicis / Mexico + Un Mariachi CGI + Retouch / Brazil
AMBIENT MEDIA – INSTALLATIONS & IMMERSIVE – CAMPAIGN
-“Unexpected Courts” Akzo Nobel – NBS / Rio de Janeiro +Pixel / Rio de Janeiro +Beat / Rio de Janeiro
CRAFT – ART DIRECTION – SINGLE OR CAMPAIGN
-“Endless Possibilities” Getty Images – AlmapBBDO / São Paulo
-“Flags” Visa – AlmapBBDO / São Paulo
CRAFT – PRINTING / PRODUCTION – SINGLE OR CAMPAIGN
-“Stone Milk” Clube de Criação – FCB Brasil / São Paulo
Public Relations:
MEDIA RELATIONS
-“The Mindchanger Workout” Rio 2016 – Ogilvy Brasil / São Paulo + Conspiração Filmes / Rio de Janeiro +Sonido / Rio de Janeiro +Croacia / Rio de Janeiro
COMMUNITY BUILDING
-“What Family Means” Houaiss Dictionary – NBS / Rio de Janeiro
REPUTATION MANAGEMENT
-“My first Women’s Day” L’oréal Paris – WMcCann / Rio de Janeiro
Radio:
BROADCAST – ANY LENGTH – CAMPAIGN
-“Every Pixel Counts” D&AD Next Awards – F/Nazca Saatchi & Saatchi / São Paulo
ONLINE – BRAND OR PRODUCT INTEGRATION INTO STORYLINE
-“Escobar Frequency” Netflix – AKQA / São Paulo
EXPERIENTIAL RADIO
-“Truth Detector” 89 FM – DM9DDB / São Paulo
CRAFT – WRITING – SINGLE
-“Every Pixel Counts” D&AD Next Awards – F/Nazca Saatchi & Saatchi / São Paulo
INNOVATION IN RADIO
-“Truth Detector” 89 FM – DM9DDB / São Paulo
Responsive Enviroment:
CRAFT – STORYTELLING
-“HP Magic Words – The Unwritten Stories” – AlmapBBDO / São Paulo
Social Media:
BRANDED SOCIAL POST – SINGLE
-“The Mindchanger Workout” Rio 2016 – Ogilvy Brasil / São Paulo + Conspiração Filmes / Rio de Janeiro +Sonido / Rio de Janeiro +Croacia / Rio de Janeiro
BRANDED SOCIAL CAMPAIGN
-“Mirrors of Racism” NGO Criola – W3haus / São Paulo
SOCIAL ENGAGEMENT – USER-GENERATED CONTENT
-“Donate the Bars” Atados – J. Walter Thompson / São Paulo
INNOVATION IN SOCIAL MEDIA
-“Donate the Bars” Atados – J. Walter Thompson / São Paulo
UX / UI:
DIGITAL / PHYSICAL CROSS-CHANNEL
-“HP Magic Words – The Unwritten Stories” – AlmapBBDO / São Paulo
