O The One Show acaba de revelar o The One Show 2021 Creative Rankings da América Latina e global. A lista é feita com base nos resultados dos prêmios anunciados na última semana.
A AlmappBBDO é a brasileira melhor posicionada. A agência aparece na quinta posição, empatada com a David Buenos Aires. Na sétima colocação, está a Soko, e a David São Paulo vem em nono lugar. Considerando o ranking brasileiro, então: AlmapBBDO, Soko, David São Paulo, BETC Havas e WMcCann.
A campeã na América Latina é a MullenLowe SSP3 Bogotá graças à campanha “The Beer Cap Project”, criada para a AB InBev/Aguila Beer, que ganhou Ouro em Direct Marketing, Physical Items; Prata em Direct Marketing, Out of Home – P.O.P. & In-Store; e dois Bronzes em Creative Effectiveness, Creative Effectiveness – Consumer / Brand e na categoria Experiential & Immersive, Physical Products. A agência ainda conquistou Prata com “She Speaks”, desenvolvida para Pony Malta, da AB InBev, em Mobile, Mobile-First Video – até 15 segundos.
Globalmente, a liderança é da AMV BBDO London. Das redes globais, a melhor colocada foi a BBDO Worldwide, e quem encabeça a lista entre as holdings mundiais é o Interpublic Group.
Confira, abaixo, os rankings apurados pelo The One Club for Creativity nesta edição do The One Show 2021:
The One Show 2021 Agency Rankings – América Latina
1. MullenLowe SSP3 Bogotá
2. Ogilvy Colombia Bogotá
3. Ogilvy Mexico Lomas de Chapultepec
4. Goldfish Bogotá
5. AlmapBBDO São Paulo
5. DAVID Buenos Aires
7. SOKO São Paulo
8. Grey Argentina Buenos Aires
9. DAVID São Paulo
10. Publicis Worldwide Mexico City
The One Show 2021 CCO Ranking – América Latina
1. Juan Pablo Alvarez, Ogilvy Colombia Bogotá
2. Carlos Andrés Rodríguez, MullenLowe SSP3 Bogotá
3. Jessica Apellániz, Ogilvy Mexico Lomas de Chapultepec
4. Luiz Sanches, AlmapBBDO São Paulo
5. Alejandro Devoto, Grey Argentina Buenos Aires (tie)
5. Hernán Kritzer, Grey Argentina Buenos Aires (tie)
The One Show 2021 ECD Ranking – América Latina
1. Camilo Ruano, Ogilvy Colombia Bogotá (tie)
2. Julio Herazo, Ogilvy Colombia Bogotá (tie)
3. Rafael Caldeira, SOKO São Paulo (tie)
3. Rafael Ziggy, SOKO São Paulo (tie)
5. Rafael Donato, DAVID Sáo Paulo (tie)
5. Edgard Gianesi, DAVID Sáo Paulo (tie)
5. Marco Giannelli (Pernil), AlmapBBDO São Paulo (tie)
5. Andre Gola, AlmapBBDO São Paulo (tie)
5. Marcelo Nogueira, AlmapBBDO São Paulo (tie)
The One Show 2021 Art Director Ranking – América Latina
1. Julian Barrera, MullenLowe SSP3 Bogotá (tie)
1. Santiago Barreto, Ogilvy Colombia Bogotá (tie)
1. Diego Lopez, MullenLowe SSP3 Bogotá (tie)
4. Laura Arcila, MullenLowe SSP3 Bogotá (tie)
4. Julián Olivares, MullenLowe SSP3 Bogotá (tie)
The One Show 2021 Writer Ranking – América Latina
1. David Meneses, MullenLowe SSP3 Bogotá (tie)
1. Inés De Ninnis, Ogilvy Colombia Bogotá (tie)
1. Jaime Jiménez, Ogilvy Colombia Bogotá (tie)
4. Manuel Hoffman, Ogilvy Colombia Bogotá (tie)
4. Salomé Castellanos, Ogilvy Colombia Bogotá (tie)
The One Show 2021 Designer Ranking, América Latina
1. Jorge Benítez, Ogilvy Colombia Bogotá (tie)
1. Geovanny Flores, Ogilvy Colombia Bogotá (tie)
1. Javier Galfré, Ogilvy Colombia Bogotá (tie)
4. Jonathan Diaz, McCann Colombia Bogotá
The One Show 2021 Director Ranking, América Latina
1. Juan Rueda, Akira Films Bogotá
2. Karen Gómez Nava, Mexico
3. Mauricio Hidalgo, Lima
4. David Castre, OTTO Quito
Six winners tied for fifth place
O ranking do The One Show 2021 Agency Creative Rankings por país tem a seguinte divisão:
1. DAVID Buenos Aires
2. Grey Argentina Buenos Aires
3. GUT Buenos Aires
3. R/GA Buenos Aires
5. Pierini and Partners Buenos Aires
1. AlmapBBDO São Paulo
2. SOKO São Paulo
3. DAVID São Paulo
4. BETC Havas São Paulo
5. WMcCann São Paulo
1. MullenLowe SSP3 Bogotá
2. Ogilvy Colombia Bogotá
3. Goldfish Bogotá
4. McCann Colombia Bogotá
5. Leo Burnett Colombia Bogotá
1. Pages BBDO Santo Domingo
1. MullenLowe Delta Quito
2. MullenLowe Delta Guayaquil
1. Ogilvy Mexico Lomas de Chapultepec
2. Publicis Worldwide Mexico City
3. VMLY&R Mexico Mexico City
4. Archer Troy Mexico City
1. Cheil Central America Panama City
1. McCann Lima
2. Orange 360 Lima
1. The Electric Factory Montevideo
Globalmente, o levantamento apresenta as seguintes listas:
The One Show 2021 Agency Global Creative Ranking
1. AMV BBDO London
2. FCB New York
3. McCann New York
4. Area 23 New York
5. DDB Chicago
6. Droga5 New York
7. Translation Brooklyn
8. DDB Group Germany Berlin
9. Wieden+Kennedy Portland
10. Publicis Italy Milan
The One Show 2021 Highest Ranked Work
2. wombstories
3. True Name
The One Show 2021 Network Global Creative Ranking
1. BBDO Worldwide
2. FCB
3. Ogilvy Group
4. Publicis
5. McCann Worldgroup
The One Show 2021 Holding Company Global Creative Ranking
1. Interpublic Group
2. Omnicom Group
3. WPP
4. Publicis Group
5. Havas
The One Show 2021 Client/Brand Global Creative Ranking
1. Libresse
2. Michelob ULTRA
3. Mastercard
4. Apple
5. Woojer
The One Show 2021 Independent Agency Global Creative Ranking
1. Translation Brooklyn
2. Wieden+Kennedy Portland
3. We Believers New York
4. The Bloc New York
5. VaynerMedia New York
The One Show 2021 Internal/In-House Agency Global Creative Ranking
1. Spotify In-House New York
2. Google Creative Lab New York
3. Ecox Paris
4. 140 New York
5. Google Brand Studio San Francisco
The One Show 2021 Production Company Global Ranking
1. Chelsea Pictures Los Angeles
2. Hungry Man Productions Los Angeles
3. SMUGGLER
4. Prettybird Los Angeles
5. World War Seven San Francisco
The One Show 2021 Music & Sound Company Global Ranking
1. 750mph London
2. JSM Music New York
3. Wave Studios New York
4. Yessian Detroit and New York
5. SixtyFor Music
The One Show 2021 Country Creative Ranking
1. Estados Unidos
2. Reino Unido
3. Canadá
4. França
5. Alemanha
The One Show 2021 Region Creative Ranking
1. América do Norte
2. Europa
3. Ásia Pacífica
4. América Latina
5. Oriente Médio e África
The One Show 2021 CCO Ranking – Global
1. Alex Grieve, AMV BBDO London
2. Andres Ordonez, FCB Chicago
3. Ari Weiss, DDB Worldwide
3. Britt Nolan, DDB Chicago
5. Sam Bergen, Translation Brooklyn
The One Show 2021 ECD Ranking, Global
1. Nicholas Hulley, AMV BBDO
1. Nadja Lossgott, AMV BBDO
3. Samira Ansari, FCB New York
4. John Bleeden, FCB Chicago
5. Elliot Langerman, Area 23 New York
