O Brasil conseguiu emplacar 31 posições no shortlist de Direct. Entre as diversas campanhas brasileiras, o destaque vai para o Burger King que conseguiu seis indicações com as campanhas ‘Burn That Ad’ e ‘Blank Whopper’, ambas criadas pela agência David São Paulo.
https://www.youtube.com/embed/PGByvh25uE0
Os cases ‘Distracted Goalkeeper’, da Tech and Soul para Uber e ‘Miles For The People’, da Grey Brasil para Reclame Aqui também são destaques com três indicações cada.
https://www.youtube.com/embed/op1A0jYrkhk
https://www.youtube.com/embed/4p19IQrbu4I
As agências BETC/ Havas, VMLY&R, Z+ Havas, Sunset DDB, AlmapBBDO, W/McCann, Africa, Tribal Worldwide, Wunderman Thompson e Havas Health & You também conseguiram emplacar cases no shortlist.
Acompanhe a lista completa:
The 9’58 Biography – Puma – Biography Book – BETC/ Havas São Paulo
The 9’58 Biography – Puma – Biography Book – BETC/ Havas São Paulo (Art Direct/ Design)
Tooth Fairy’s Adress – Faculdade de Odontologia – Services – VMLY&R São Paulo
Without a Ramp, a Sidewalk is a Wall – Movimento Superação – Acessibility – Z+ Havas São Paulo
Distracted Goalkeeper – Uber – Yellow May – Tech and Soul São Paulo
Distracted Goalkeeper – Uber – Yellow May – Tech and Soul São Paulo (Social Behaviour & Cultural Insight)
Distracted Goalkeeper – Uber – Yellow May – Tech and Soul São Paulo (Ambient Media: Large Scale)
Contratc Translator – Reclame Aqui – Grey Brasil São Paulo
Contratc Translator – Reclame Aqui – Grey Brasil São Paulo (Use of Mobile)
Miles For The People – Reclame Aqui – Grey Brasil São Paulo
Miles For The People – Reclame Aqui – Grey Brasil São Paulo (Use of Social Platforms)
Miles For The People – Reclame Aqui – Grey Brasil São Paulo (Social Behaviour & Cultural Insight)
Drink Respnosilby – AB INBEV – Sunset DDB São Paulo
The Real Machado – University Zumbi dos Palmares – Corporate – Grey Brasil São Paulo
Bloodless Screen – Sistema Brasileiro de Televisão – W/McCann São Paulo
Your Logo Here – Ambev – Guaraná Antarctica – AlmapBBDO São Paulo
Competitors Sale – Volvo – Grey Brasil São Paulo
Competitors Sale – Volvo – Grey Brasil São Paulo (Challenger Brand)
The Beer Behind Sports – AB INBEV – Budweiser – Africa São Paulo
Steep Discount – E-Moving – Tribal Worldwide São Paulo
Steep Discount – E-Moving – Tribal Worldwide São Paulo (Single- Market Campaign)
Rescue Dogz – GUD – Wunderman Thompson São Paulo – JWT Brasil
Burn That Ad – Burger King – Burger King Whopper – David São Paulo
Burn That Ad – Burger King – Burger King Whopper – David São Paulo (Use of Mobile)
Burn That Ad – Burger King – Burger King Whopper – David São Paulo (Challenger Brand)
Burn That Ad – Burger King – Burger King Whopper – David São Paulo (Experience Design)
Blank Whopper – Burger King David São Paulo
Blank Whopper – Burger King – David São Paulo (Social Behaviour & Cultural Insight)
Accessibility Mat – Ford Motor Company – Ford – Wunderman Thompson São Pailo
Accessibility Mat – Ford Motor Company – Ford – Wunderman Thompson São Pailo (Social Behaviour & Cultural Insight)
Desperta – Universal Music Brasil – Sticker – Havas Health & You São Paulo
